The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / 30 Seconds and Under - Single
Annual ID
OS23_FI025B
About the Work
“Unfiltered,” was created to drive awareness for Snickers and reinforce our core message that being hungry has real consequences, in a way that’s relevant to Gen Z and Millenials.
In the spot, a couples’ game night gets uncomfortable when a woman misinterprets an innocent suggestion and reveals her innermost feelings about everyone in the room, all due to hunger.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
BBDO / New York
Client / Brand
Mars Wrigley / Newark
Production Company
Sanctuary / Los Angeles
Music / Sound Production Company
Werner Chappell / Los Angeles
Post Production Company
Arcade / Los Angeles
Chief Creative Officer
David Lubars
Creative Director
Scott Mahoney
Dan Oliva
Executive Creative Director
Peter Kain
Executive Producer
Brandt Lewis
Kristen Bedard - Lewis
Music Supervisor
Julia Millison
Producer
Victoria Wills
Clint Caluory
Account Director
Melissa Reisman
Group Planning Director
Yin Chung
Senior Account Director
Ashley Gill-Pier
Strategy Director
Molly Gasch
Chief Brand & Content Officer
Rankin Carroll
Global Account Director
Susannah Keller
Group Executive Director
Amy Wertheimer
Manager Brands & Content
Chris Bendeck
Planning director
Brian Brydon
Sr. Director Brands & Content
Marissa Beck
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