The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video


Agency BBDO / New York

Client Snickers


Television & VOD / 30 Seconds and Under - Single

Annual ID


About the Work

“Unfiltered,” was created to drive awareness for Snickers and reinforce our core message that being hungry has real consequences, in a way that’s relevant to Gen Z and Millenials. In the spot, a couples’ game night gets uncomfortable when a woman misinterprets an innocent suggestion and reveals her innermost feelings about everyone in the room, all due to hunger.

2023 Awards

Total Points: 9



BBDO / New York

Client / Brand

Mars Wrigley / Newark

Production Company

Sanctuary / Los Angeles

Music / Sound Production Company

Werner Chappell / Los Angeles

Post Production Company

Arcade / Los Angeles

Chief Creative Officer

David Lubars

Creative Director

Scott Mahoney
Dan Oliva

Executive Creative Director

Peter Kain

Music Supervisor

Julia Millison

Account Director

Melissa Reisman

Group Planning Director

Yin Chung

Senior Account Director

Ashley Gill-Pier

Strategy Director

Molly Gasch

Chief Brand & Content Officer

Rankin Carroll

Global Account Director

Susannah Keller

Group Executive Director

Amy Wertheimer

Manager Brands & Content

Chris Bendeck

Planning director

Brian Brydon

Sr. Director Brands & Content

Marissa Beck

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