The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / 30 Seconds and Under - Single
Annual ID
OS23_FI026B
About the Work
“The Hunt” looked to capitalize on Canada’s obsession with hockey to showcase the reliability of iPhone. Starring two of Canada’s most loved hockey players and future Hall of Famers, P.K. Subban and Joe Thornton, we looked to tap into a cultural and hockey truth (85% of NHL players have lost teeth in their careers) but in an undeniably fun and apple way.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
TBWA\Media Arts Lab / Toronto
Client / Brand
Apple / Cupertino
Media Distribution Company
OMD
Chief Creative Officer
Brent Anderson
Creative Director
Brandon Mugar
Executive Producer
Cristiana Ladki Williams
Producer
Dylan McEnerney
Account Supervisor
Taylar Jackson
Associate Creative Director
Derek Silveira
Jason Lee
Chief Executive Officer
Katrien De Bauw
Chief Production Officer
Brian O'Rourke
Music Producer
Genevieve Torabi
Senior Account Director
Lisa Harvey
Associate Business Affairs Manager
Tony Krikorian
Audio director
Josh Good
Global Account Director
Emily Gale
Group Business Affairs Director
Jeremy Swartz
Music Coordinator
Gio Thomas
Music director
Josh Marcy
Public Relations Manager
Daniella Morrison
Senior Business Affairs Manager
Ken Rongey
VP Strategy
Bill Chamness
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