The One Show
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Category
Television & VOD / 31-60 Seconds - Series
Annual ID
OS23_FI028B
About the Work
The campaign is tailored for consultant companies and potential clients who are tired of working with these bullshiters. The world of consultancy is full of people trying to oversell their products and fill gaps with the newest technology. This creates an environment of emptiness, canned solutions and lots of boredom for people working on it.
The challenge was to position Globant as a challenger brand and a doer rather than a talker. Their still startup mentality despite being a 26k employee company is what makes their business a complete success and cuts through the rest. Because they work alongside clients by actually sitting with them and not selling things that aren’t really a solution for their consulted.
The global campaign insights were provided by real data of clients working with these companies and it showcases two of the most common ones of the consultancy world. Companies filing thousands of slides with nothing, with whatever they can find to raise their rates, with bullshit. The other example is the recycling of solution plans for many clients, no matter what they do. Feeling like they actually copy and paste them.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
GUT / Buenos Aires
Production Company
Rebolución / Buenos Aires
Music / Sound Production Company
PORTA Estudio / Buenos Aires
Chief Creative Officer
Joaquin Cubria
Chief Digital Officer
Agostina Martino
Creative Director
Alex Romero
Gastón Gual
Director
Luis Gerard
Director of Photography
Agustin Claramount
Editor
Jerónimo Pérez
Executive Creative Director
Juan Pablo Lufrano
Matias Lafalla
ramiro rodriguez gamallo
Executive Producer
Ezequiel Ortiz
Pilar Capurro
Producer
Germán Sánchez
Mariana Jauregui
Chief Brand Officer
Wanda Weigert
Color Grading
Alejandro Armaleo
Creative Manager
Paula Akel
CSO
Javier Quintero
Founder
Gastón Bigio
Global Brand Strategy
Emiliano Horcada
Global Digital Marketing Director
Federico Paluszkiewicz
Head Of Design
Rosario Muñoz Lopez
Head Of Production
Florencia Albizzati
International Account Director
Meme Traverso
Managing director
Pilar Lopardo
Postproduction Coordinator
Mariano Olivari
Social Strategist Lead
Ignacio Rocca
US Marketing Director
Todd Krugman
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