The One Show

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2023 One Show - Film & Video

Reinventing Consultancy

Agency GUT / Buenos Aires + Porta Estudio / BUENOS AIRES + Rebolución / Buenos Aires

Client Globant


Television & VOD / 31-60 Seconds - Series

Annual ID


About the Work

The campaign is tailored for consultant companies and potential clients who are tired of working with these bullshiters. The world of consultancy is full of people trying to oversell their products and fill gaps with the newest technology. This creates an environment of emptiness, canned solutions and lots of boredom for people working on it. The challenge was to position Globant as a challenger brand and a doer rather than a talker. Their still startup mentality despite being a 26k employee company is what makes their business a complete success and cuts through the rest. Because they work alongside clients by actually sitting with them and not selling things that aren’t really a solution for their consulted. The global campaign insights were provided by real data of clients working with these companies and it showcases two of the most common ones of the consultancy world. Companies filing thousands of slides with nothing, with whatever they can find to raise their rates, with bullshit. The other example is the recycling of solution plans for many clients, no matter what they do. Feeling like they actually copy and paste them.

2023 Awards

Total Points: 9



GUT / Buenos Aires

Production Company

Rebolución / Buenos Aires

Music / Sound Production Company

PORTA Estudio / Buenos Aires

Chief Creative Officer

Joaquin Cubria

Chief Digital Officer

Agostina Martino

Creative Director

Alex Romero
Gastón Gual


Luis Gerard

Director of Photography

Agustin Claramount

Executive Producer

Ezequiel Ortiz
Pilar Capurro

Chief Brand Officer

Wanda Weigert

Color Grading

Alejandro Armaleo

Creative Manager

Paula Akel


Javier Quintero


Gastón Bigio

Global Brand Strategy

Emiliano Horcada

Global Digital Marketing Director

Federico Paluszkiewicz

Head Of Design

Rosario Muñoz Lopez

Head Of Production

Florencia Albizzati

International Account Director

Meme Traverso

Managing director

Pilar Lopardo

Postproduction Coordinator

Mariano Olivari

Social Strategist Lead

Ignacio Rocca

US Marketing Director

Todd Krugman

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