The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Interface Interruption

Agency Mischief @ No Fixed Address / Brooklyn + Tubi

Client Tubi


Innovation & Transformation / Innovation in Film

Annual ID


About the Work

Tubi entered the Super Bowl needing to steal attention in a competitive streaming landscape. So we created a 15-second spot that imitated someone changing the channel from the game to scrolling through the Tubi app on their TV. It fooled millions. And it created viral conversation bigger than the Super Bowl audience. That night, Tubi was the only brand in Twitter’s Top 5 trends. We amassed 6.8+ billion impressions, including 1,975 articles. #Tubi on TikTok has 1+ billion views. And online searches for Tubi surpassed two of our main competitors, Hulu and Paramount+, for the first time in our history.

2023 Awards

Total Points: 9



Mischief @ No Fixed Address / Brooklyn

Client / Brand


Chief Creative Officer

Greg Hahn

Chief Marketing Officer

Nicole Parlapiano

Creative Director

Kevin Robinson

Director of Photography

Julia Swain

Executive Creative Director

Bianca Guimaraes
Kevin Mulroy

Executive Producer

Amy Wertheimer
Bryce Edwards

Account Director

Diana Baran
Tyler Harris

Account Executive

Madeleine Vonderhaar

Account Supervisor

Justine Yucesan

Senior Art Director

Joao Viegas

Senior Copywriter

Vanessa de Beaumont

assistant editor

Emily McDevitt

Chief strategy Officer

Jeff McCrory


Tim Masick

Director Brand Marketing

Yujin Chi

Director Communications

Andrea Lamelas

Director Social Media

Charly Hillman

Flame Artist

Dan Bowhers

Founder & Chief Executive Officer

Farhad Massoudi

Graphics & Animation

Billy Pence

Group Strategy Director

Ed Gunn

Head of Development

Oliver McAteer

Head Of Production

Will Dempster

Junior Strategist

Hannah Hugeback

Make Up

Jillian Gregory


Kerry McKibbin

President Marketing FOX Sports

Robert Gottlieb

Senior Social Media Manager

Seth Shamban

Sound Design & Mix

Patrick Navarre

VP Communications & Publicity

Seana Sullivan

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