The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Film
Annual ID
OS23_FI038B
About the Work
Tubi entered the Super Bowl needing to steal attention in a competitive streaming landscape.
So we created a 15-second spot that imitated someone changing the channel from the game to scrolling through the Tubi app on their TV.
It fooled millions. And it created viral conversation bigger than the Super Bowl audience.
That night, Tubi was the only brand in Twitter’s Top 5 trends. We amassed 6.8+ billion impressions, including 1,975 articles. #Tubi on TikTok has 1+ billion views. And online searches for Tubi surpassed two of our main competitors, Hulu and Paramount+, for the first time in our history.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Mischief @ No Fixed Address / Brooklyn
Client / Brand
Tubi
Chief Creative Officer
Greg Hahn
Chief Marketing Officer
Nicole Parlapiano
Creative Director
Kevin Robinson
Director of Photography
Julia Swain
Editor
JP Damboragian
Executive Creative Director
Bianca Guimaraes
Kevin Mulroy
Executive Producer
Amy Wertheimer
Bryce Edwards
Account Director
Diana Baran
Tyler Harris
Account Executive
Madeleine Vonderhaar
Account Supervisor
Justine Yucesan
Senior Art Director
Joao Viegas
Senior Copywriter
Vanessa de Beaumont
assistant editor
Emily McDevitt
Chief strategy Officer
Jeff McCrory
colorist
Tim Masick
Director Brand Marketing
Yujin Chi
Director Communications
Andrea Lamelas
Director Social Media
Charly Hillman
Flame Artist
Dan Bowhers
Founder & Chief Executive Officer
Farhad Massoudi
Graphics & Animation
Billy Pence
Group Strategy Director
Ed Gunn
Head of Development
Oliver McAteer
Head Of Production
Will Dempster
Junior Strategist
Hannah Hugeback
Make Up
Jillian Gregory
President
Kerry McKibbin
President Marketing FOX Sports
Robert Gottlieb
Senior Social Media Manager
Seth Shamban
Sound Design & Mix
Patrick Navarre
VP Communications & Publicity
Seana Sullivan
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