The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Hamster

Agency Grey / London + Kellogg’s

Client Pringles/Kellogg's

Category

Television & VOD / 30 Seconds and Under - Single

Annual ID

OS23_FI040M

About the Work

Multigrain Pringles are the same as regular Pringles, yet wonderfully different. To explain this new concept, we broadcast the TV debut performance of a regular hamster that isn’t your regular hamster. A terrarium-dwelling music phenomenon that stages live lounge shows to a small but privileged Pringles-munching audience.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Grey / London

Client / Brand

Kellogg’s

Copywriter

Cameron Sutherland

Chief Creative Officer

Laura Jordan Bambach

Executive Creative Director

David Wigglesworth

Group Creative Director

Aaron McGurk
Chris Lapham

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