The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Replay

Agency Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York

Client Progressive Insurance

Category

Television & VOD / 30 Seconds and Under - Series

Annual ID

OS23_FI048M

About the Work

During the 2022-23 NFL season, Progressive insurance is bringing a part of professional football into the real world: the challenge flag moment. If you’ve ever wished you could settle a disagreement in your daily life with an instant replay, we’re making that a reality. By letting people throw the challenge flag and go to the replay to find out what really happened. For better or worse. Never again will an argument go unsettled.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Arnold Worldwide / Boston

Client / Brand

Progressive Insurance

Production Company

O Positive / Los Angeles

Music / Sound Production Company

Soundtrack Group / Boston
The Ski Team

Post Production Company

COSMO STREET EDITORIAL / New York
Zero VFX / Boston
Color Refinery

Art Director

Daniel Hughes

Chief Creative Officer

Sean McBride

Director

David Shane

Director of Photography

Charlie Sarroff

Editor

Aaron Langley

Sound Designer

Mike Secher

Senior Copywriter

Tori Young

Associate Director of Project Management

Eric Rubino

Chief Client Officer

Vallerie Bettini

colorist

Rob Bessette

Creative Freelance

Jeff Church
Gianfranco Arena

EVP, Director of Strategy

Catherine Sheehan

Head Of Production

Anne Lai

LINE PRODUCER

Jason Reda

SVP, Director of Business Affairs

Camara Price

SVP, Group Creative Director

Gregg Nelson
Michael Sullivan

SVP, Marketing Director

Victoria Parchment

VFX Artist

Jaime Fortuno-Lavi

VP, Marketing Director

Jordan Colleran

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