The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video


Agency Leo Burnett / Paris + Prodigious / Saint-Denis

Client Solidarité Femmes


Television & VOD / 31-60 Seconds - Single

Annual ID


About the Work

On the occasion of the 30th anniversary of the hotline 3919, and at a time when the number of women victims of domestic violence continues to increase, the association wanted to carry out an awareness campaign aimed at highlighting economic violence against women. A voice capable of appealing to the general public but also of enlightening and helping women victims of domestic violence Staging to denounce a little-known form of domestic violence: economic violence (deprivation of resources, control of spending, economic blackmail. . . ) Promote Eye Money, a fictional app designed to monitor the spouse’s spending to reveal the real purpose of the campaign: the app doesn’t exist, but economic violence does. And it's spousal abuse.

2023 Awards

Total Points: 3




Leo Burnett / Paris

Production Company

Prodigious / Saint-Denis

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