The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Grandma

Agency BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris

Client Loto (French national lottery)

Category

Television & VOD / 31-60 Seconds - Single

Annual ID

OS23_FI054M

About the Work

We have all wondered how we would react if we were lucky enough to win the lottery. Would we tell anyone? Would we change our whole lifestyle or just add a few things here and there? This film features a normal family having a normal Sunday lunch at Grandma's. They are all happy to see each other and catch up on their week. Same old, same old. Except this time when a very special meal is served. Sure, Grandma always tries to please the family, but something seems different and has the family wondering "Did you win the lottery?".

2023 Awards

Total Points: 3

Merit

Credits

Agency

BETC / Paris

Client / Brand

Loto (French national lottery) / Paris

Production Company

Sovage / Paris

Music / Sound Production Company

GUM / Paris

Art Director

Thomas Defert

Copywriter

Olivier Mille

Chief Creative Officer

Stephane Xiberras

Director

Hafid Benamar

Executive Creative Director

Olivier Aumard

Strategist

Etienne Averseng

Agency Producer

Sebastien Lintingre

Assistant art director

Florian Padilla

Assistant Copywriter

Lena Boutinet

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