The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Own What's Yours
Agency Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Category
Television & VOD / 31-60 Seconds - Single
Annual ID
OS23_FI058M
About the Work
Why spend your life working to build someone else’s dream? Or staying late for someone else’s profits? Most people hate their jobs, but few realize they can leave that all behind by starting their own business. This bold, brash film for ZenBusiness - a company that helps small business start up - is a middle finger to the corporate system, shaking people free from the monotony of working for somebody else. Tons of people start businesses and succeed. This film spearheads a campaign that encourages everyone to ask: Why Not Me? Created with directors Bradley & Pablo, who are best known for their work on top-40 music videos, the film is set to ‘Seize the Power’ by Yonaka - a song whose spirited lyrics embody the ethos of the campaign. The work is made even more powerful through purposefully stereotype-defying casting, hero-ing a young asian woman in the central role and filling her with the full joy and fury of an Uprising that won’t be stopped.
2023 Awards
Total Points: 3
Merit
Credits
Agency
JOAN Creative / New York
Production Company
PRETTYBIRD / Los Angeles
24/7 / Lisbon
Post Production Company
Cabin Editorial / Los Angeles
Art Director
Giselle Lucero
Copywriter
Shirley Wang
Chief Creative Officer
Jaime Robinson
Director
Bradley & Pablo
Executive Creative Director
Abe Baginksy
Executive Producer
Candice Dragonas
Chris Cort
Account Supervisor
Reid Burch
Associate Creative Director
Grace Hwang
Jesse Stanton
CEO
Lisa Clunie
DoP
Mauro Chiarello
Executive Comms Strategy Director
Charley Cobbin
Group Strategy Director
Kristin Van Note
Head of People
Becca Patrick
Head Of Production
Cheri Anderson
Head of strategy
Chris Turney
LINE PRODUCER
Ross Levine
Managing director
Sarah Collinson
Senior Business Affairs Manager
Kara Driscoll-Pollock
Sr. Comms Strategist:
Keli Anaya
Talent Manager
Alexander Payson
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