The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Own What's Yours

Agency Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles

Client ZenBusiness


Television & VOD / 31-60 Seconds - Single

Annual ID


About the Work

Why spend your life working to build someone else’s dream? Or staying late for someone else’s profits? Most people hate their jobs, but few realize they can leave that all behind by starting their own business. This bold, brash film for ZenBusiness - a company that helps small business start up - is a middle finger to the corporate system, shaking people free from the monotony of working for somebody else. Tons of people start businesses and succeed. This film spearheads a campaign that encourages everyone to ask: Why Not Me? Created with directors Bradley & Pablo, who are best known for their work on top-40 music videos, the film is set to ‘Seize the Power’ by Yonaka - a song whose spirited lyrics embody the ethos of the campaign. The work is made even more powerful through purposefully stereotype-defying casting, hero-ing a young asian woman in the central role and filling her with the full joy and fury of an Uprising that won’t be stopped.

2023 Awards

Total Points: 3




JOAN Creative / New York

Production Company

PRETTYBIRD / Los Angeles
24/7 / Lisbon

Post Production Company

Cabin Editorial / Los Angeles

Art Director

Giselle Lucero


Shirley Wang

Chief Creative Officer

Jaime Robinson

Executive Creative Director

Abe Baginksy

Executive Producer

Candice Dragonas
Chris Cort

Account Supervisor

Reid Burch

Associate Creative Director

Grace Hwang
Jesse Stanton


Lisa Clunie


Mauro Chiarello

Executive Comms Strategy Director

Charley Cobbin

Group Strategy Director

Kristin Van Note

Head of People

Becca Patrick

Head Of Production

Cheri Anderson

Head of strategy

Chris Turney


Ross Levine

Managing director

Sarah Collinson

Senior Business Affairs Manager

Kara Driscoll-Pollock

Sr. Comms Strategist:

Keli Anaya

Talent Manager

Alexander Payson


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