The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Category
Television & VOD / 31-60 Seconds - Single
Annual ID
OS23_FI063M
About the Work
Workday’s ‘Rockstar’ brings together five legends of music: Ozzy Osborne, Paul Stanley, Joan Jett, Billy Idol and Gary Clark Jr. with a message to the corporate world: Stop using the phrase ‘rock star’ to compliment each other. The process began with finding the right mix of talent to fully represent the rock and roll community. Each scene was crafted to represent the true nature of the artist, from Joan’s tour bus to the iconic Kiss sign on stage. The edit represented the high energy and pulse of a rock and roll concert. ‘Rockstar’ takes a simple universal insight, said every day in every office, and loudly and comedically disrupts the b-to-b conversation.
2023 Awards
Total Points: 3

Merit
Credits
Agency
Ogilvy / LA
Production Company
O Positive
Music / Sound Production Company
Elements Music
Post Production Company
Mackcut
Chief Creative Officer
Lisa Bright
Composer
Jesse Gnaedinger
Creative Director
Joe Green
Director
Jim Jenkins
Editor
Ian McKenzie
Executive Creative Director
Andy Carroll
Chris Turner
Dan Bewick
Dave Loew
Ian Dalsemer
J Bonilla
Executive Producer
Gina Pagano
Heath Raymond
Marc Grill
Michael Freeman
Ralph Laucella
Seng Rimpakone
Susie Boyajan
Group Creative Director
Christine Montaquila
Producer
Belle Newman
Dylan Anderson
Account Supervisor
Rachel Quimby
Costume Designer
Cherish Cullison
Senior Art Director
Abigail Todd
Jole Simmons
Sound Design
Lime Studios / LA
Visual Effects
Parliament
Additional Arrangement
Vincent Pedulla
Assistant Colorist
Tj Seiler
assistant editor
Cooper McLane
Associate Production Business Affairs Manager
Georgia Zalk
Audio Assistant
Ian Connie
Chief Marketing & Strategy Of?cer
Pete Schlampp
colorist
Fergus McCall
Creative Producer
Habib Mourra
Director of Business Affairs
Heather Weissman
DP
Jeff Cronenweth
Executive Creative Producer
Nick Maker
Executive Director
Efren Gonzalez
Former Chief Marketing Officer
Christine Cefalo
Global Advertising Lead
Jessica Cuebas
Global Head of Production for WPP
Dave Rolfe
Group Managing Director
Dan La Russo
Head Of Production
George Sholley
Kristina Iwankiw
Head of Production Services, North America
Jessica Nugent
Head of Strategy, West
Jared Gruner
President of Advertising & Chief Creative Officer, North America
Chris Beresford-Hill
Production Designer
Jason Edmonds
Telecine
Rare Medium
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