The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Wrong Ride

Agency Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland

Client TVNZ


Television & VOD / 31-60 Seconds - Single

Annual ID


About the Work

We all get distracted from time to time, right? Perhaps getting ourselves into a sticky situation, and the consequences can sometimes be more severe than walking into a street sign, especially when you can’t stop binge-watching your new favourite show. TVNZ, New Zealand’s largest TV network, wanted to rebrand their online offering away from a (catch-up) on-demand service and position itself as a premium digital streaming service. And rightly so, with thousands of world-class movies, shows and documentaries that stack up with the likes of Netflix and Amazon. The best part? It’s completely free. But with great content comes great responsibility because while TVNZ+ may be free, its shows are so good they’ll engross you to that point of distraction – resulting in an unsuspecting TVNZ+ viewer unwittingly ending up in a situation they weren’t expecting. Brought to life by the line, “It’s free, but it could cost you”. Research results show a 52% positive uplift towards TVNZ+ after seeing the campaign. The proportion of respondents who described TVNZ+ as 'light-hearted' is up by more than two-thirds against baselines. And the proportion who consider TVNZ+ as youthful has doubled.

2023 Awards

Total Points: 3




Dentsu Creative ANZ

Client / Brand

TVNZ Marketing / Auckland

Production Company

Sweetshop / Auckland

Creative Director

Andrea Sarcullo


Damien Shatford

Director of Photography

Nigel Bluck


Lucas Baynes

Executive Creative Director

Anne Boothroyd
Hadleigh Sinclair

Executive Producer

Ben Dailey
Kate Roydhouse

Group Creative Director

Jack Delmonte

Account Director

Amanda Tonkin

Agency Producer

Nigel Sutton

Lead Designer

Mark Fleming

Senior Art Director

Chelsea Sietses

Senior Copywriter

Matt Woods

Sound Design

Craig Matuschka

Strategy Director

Stevie Weber
Amy Greene

Agency Director

Courtney Wide

Agency In-House Production

Dentsu Media / Auckland

Business Manager

Lucy Burbidge

Chief Commercial Officer

Rachel Anderson-Cormack


Matic Prusnik

Executive Creative Director (ANZ)

Marcus Tesoriero

GM Marketing & Communications

Sally Falconer

Group Account Director

Evaan Miocevich

Group business Director

Sarah Wilson

Lead Digital & Print Designer

Christopher Hill

Marketing director

Jonathan Symons

Media Planning Manager

Nicole Hughes

Music Arrangement & Composition

Peter van der Fluit


Leoni Willis

Production Designer

Bruce Everard

Senior Business Executive

Nicholas Young

Senior Marketing Manager

Rebecca Brown

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