The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / Over 60 Seconds - Single
Annual ID
OS23_FI069M
About the Work
Switching phone brands can be a scary prospect.
And sticking to what you’re used to can quickly become default, even if the latest tech doesn’t get you quite as excited as it used to.
But there is something truly magical and unique about the first time you see a Galaxy Z Flip 4.
Our campaign is a dramatic film, centered around this phenomenon.
Its protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friend’s brand new Z Flip4.
As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Samsung’s form as the world folds and flips around her.
The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip4.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Wieden+Kennedy / Amsterdam
Production Company
Bacon
Music / Sound Production Company
Kom
Post Production Company
Black Kite
Editing Company
Art Official Agency
Art Director
Cecilia Pignocchi
Copywriter
Andrew Duncan
Creative Director
Edouard Olhagaray
Ramona Todoca
Designer
Lewis Beedham
Olya Kuzovkina
Director
Matias & Mathias
Executive Creative Director
Eric Quennoy
Mark Bernath
Executive Producer
Endy Hedman
Motion Designer
Muhcine Ennou
Serhii Serbin
Stelios Nikolaou
Producer
Yaya Zhang
Account Director
Luke Hickey
Planner
Ipek Tosun
Account Manager
Mauro Sala
Artist / Title
Phillip Kay / Nora’s Theme (phone fold scene only)
Audio Post
Factory Studios
Business Affairs
Sametta Gbilia
Color
Tmls AS
Comms Strategy Director
Akua Harris
Group Account Director
Eleanor Thodey
Head of Broadcast Production
Joe Togneri
Managing director
Blake Harrop
Planning director
Thom Dinsdale
Studio Director
Lizzie Murray
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