The One Show
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Category
Television & VOD / Over 60 Seconds - Single
Annual ID
OS23_FI072M
About the Work
The bias around the word “fan” is that everybody automatically thinks about a man. When in reality, almost half of the football fans across the globe are women.
Heineken wanted to correct the stereotype so it launched “Cheers to all fans. Men Included” - a film portraying the badass world of hardcore women fans demonstrating their commitment to the sport. This means trekking through bad weather to catch the game, slipping out to the restaurant loos to get the latest score, lingering in the stands after a defeat or egging on passers-by after a win and many more. Because this is what real fans do. Men included.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Publicis Italy / Milan
Le Pub / Amsterdam
Production Company
Framestore / London
Good People / Athens
Art Director
Daniele Tesi
Chief Creative Officer
Bruno Bertelli
Cristiana Boccassini
Mihnea Gheorghiu
Creative Director
Marie Poumeyrol
Sandra Bold
Director
Ali Ali
Executive Creative Director
Milos Obradovic
Executive Producer
Khaled Zaki
Associate Creative Director
Corina Patraucean
Nico Carrassi
Creative
Conor Barry
Thiago Jacon
Strategy Director
James Moore
Account executive
Tinatin Prangishvili
Chief Creation Officer
Francesca Zazzera
Digital Director
Thanos Mitsios
Digital DOP
Evangelos Polychronopoulos
Digital Producer
Florin Marica
DoP
Farhad Ghaderi
Executive Director
Helen Hughes
General Manager
Eleni Charakleia
Global Chief Strategy Officer
Bela Ziemann
Global Client Service Director
Paola Natellis
Global Data Strategist
Ilko Petkov
Global Ethnography Manager
Mina Baginova
Global Strategy Director
Daniel Vargas Gomez
Head Of Production
Sarah Touma
Production coordinator
Poppy Chadwick
VFX Artist
Edwin So
Eileen Chan
VFX Lead
Judy Roberts
VFX Shoot Supervisor
Nick Pittas
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