The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / Over 60 Seconds - Single
Annual ID
OS23_FI073M
About the Work
CYBERCRIMES ARE EFFECTIVE BECAUSE USERS DON'T SEE THEM COMING. CYBERCRIMINALS PRETEND TO BE A TRUSTWORTHY ORGANIZATION TO GET VICTIM’S DATA AND PERSONAL PASSWORDS. USERS DON'T REALIZE THAT THEY’RE VICTIMS OF A CRIME UNTIL IT’S TOO LATE.
THE AD REFLECTS A CLICHÉ BANK ROBBERY BUT WITH A TWIST. INSTEAD OF HEARING WHAT ROBBERS WOULD SAY IN A TYPICAL ROBBERY, WITH THE SCRIPT AND DIALOGUE WE RECREATED THE MODUS OPERANDI OF AN ONLINE SCAM. THROUGHOUT THE AD WE SEE HOW VICTIMS ACT WHEN THEY FACE THIS TYPE OF THREAT.
2023 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / Buenos Aires
Client / Brand
HSBC Argentina / Capital Federal
Art Director
Julian Tedesco
Copywriter
Agustin Aiassa
Chief Creative Officer
Pancho Cassis
Executive Creative Director
Ignacio Flotta
Nicolás Vara
Producer
Agustina Perez Ponce
Campaign Manager HSBC Banca Individuos
Cora Genusso
General Account Director
Justina Lioy Lupis
Head of Marketing HSBC Banca Individuos
Maria Julia Lois
Head Of Production
Jimena Oliva
Managing director
Emanuel Abeijón
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