The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Lavatory / Garden / Breakfast / Zombie

Agency PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo

Client Sawakami Asset Management Inc.

Category

Online-only Films & Video / 30 Seconds and Under - Series

Annual ID

OS23_FI079M

About the Work

It is very simple. In just six seconds, each of the films shows investors astonished by the sudden plunge in stock prices, currency exchange rates, forex, and futures. It appeals to the need for long-term investment in order to avoid the joys and sorrows of falling stock prices. In 2022, U.S. stocks fell 20%. In the case of Japan, the yen depreciated extremely. In such a market environment, as Japan's oldest capital-independent and direct sales-type asset management company, Sawakami Asset Management Inc. aims to contribute to the asset building of ordinary people and the development of society.

2023 Awards

Total Points: 3

Merit

Credits

Agency

PARTY / Tokyo
Material / Tokyo

Production Company

Kaibutsu / Tokyo
GEEK PICTURES / Tokyo
OND° / Tokyo

Music / Sound Production Company

MELODY PUNCH / Tokyo
ONPa / TOKYO

Post Production Company

geek sight / Tokyo
OMNIBUS / Tokyo

Art Director

Yusuke Kitani

Copywriter

Takuya Fujita

Cinematographer

Shuhei Onaga

Creative Director

Hiroki Nakamura

Producer

Akio Nakata

Sound Designer

Kotaro Maruhashi

Lighting

Hiroki Nishigaya

Planner

Kenta Isobe

Stylist

Naoki Yamada

CASTING

RAPALLO / Tokyo
Masunobu Motokawa

Creative Producer

Kimihiro Takano

Executive Storyteller

Wataru Material Seki

Film director

Naomi Izumida

Hair & Makeup Artist

Moe Ichinomiya

Mixing Engineer

Ryo Ishizaka

Offline Editor

Yasuko Shiomoto
Sakiko Tomita

Production manager

Yujin Taniguchi

Senior Business Producer

Momoko Kameyama

Sound Effects

Kumiko Mochizuki

Stage Designer

Ayako Hanasaki

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