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Category
Online-only Films & Video / Over 60 Seconds - Single
Annual ID
OS23_FI090M
About the Work
To celebrate 25 years in Spain, Ronald McDonald Children’s Foundation has launched the audiovisual piece “Captain Olson.”
This short, heartwarming film tells the story of two brothers called Pedro and Nacho, aged 11 and 7, who live in a small town.
One day they receive some walkie talkies as a gift. These come to play a central role in their games and strengthen the bond between them even further. However, the story is suddenly cut short when Nacho has to leave his town and his brother to receive medical treatment in the city.
The story highlights the importance of family closeness when it comes to treating children. That’s why the theme of the campaign is “Family is the best medicine.”
2023 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\ESPAÑA / Madrid
Production Company
PRIMO CONTENT / Madrid
Chief Creative Officer
Juan Garcia-Escudero
Creative Director
Javier Martínez
Pablo Fernández
Executive Producer
Pablo García Acón
Music
Fernando Velazquez
Production TV Manager
Mariluz Chamizo
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