The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Land of the Unfree

Agency Anorak NoA / Oslo + Amnesty / Oslo

Client Amnesty International


Online-only Films & Video / Over 60 Seconds - Single

Annual ID


About the Work

To Amnesty International, abortion rights is human rights. In the case that «Roe v. Wade» would be overturned, Amnesty wanted to have a response ready. Our job was to find an idea that could mobilize people and put international pressure on U.S. state governors who still had the power to stop abortion bans. Solution: A 90 second online film portraying four different women facing the consequences of stricter abortion laws – to the sound of a new version of «The Star-Spangled Banner», without the word free. A central part of the campaign was timing. Not knowing when or if «Roe v. Wade» would fall, our goal was still to have a response ready if the unthinkable happened. On the day it did, we were able to launch one hour after the news broke, and within hours Amnesty was trending on TikTok and spreading across the world.

2023 Awards

Total Points: 3




Anorak NoA / Oslo

Client / Brand

Amnesty / Oslo

Production Company

B-Reel Films / Stockholm

Art Director

Lars Holthe


Nicolina Knapp

Music Supervisor

Goran Obad


Anisa Dzindo

Social Media Manager

KLaudia Lech

Client director

Janne Espevalen

Com Director

Sindre Stranden Tollfefsen

Digital artist

Erlend Sakshaug

Marketing & Fundraising Manager

Camilla Kolverud

Project Leader

Camilla von Borcke

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