The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online-only Films & Video / Over 60 Seconds - Single
Annual ID
OS23_FI091M
About the Work
To Amnesty International, abortion rights is human rights. In the case that «Roe v. Wade» would be overturned, Amnesty wanted to have a response ready. Our job was to find an idea that could mobilize people and put international pressure on U.S. state governors who still had the power to stop abortion bans.
Solution: A 90 second online film portraying four different women facing the consequences of stricter abortion laws – to the sound of a new version of «The Star-Spangled Banner», without the word free.
A central part of the campaign was timing. Not knowing when or if «Roe v. Wade» would fall, our goal was still to have a response ready if the unthinkable happened. On the day it did, we were able to launch one hour after the news broke, and within hours Amnesty was trending on TikTok and spreading across the world.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Anorak NoA / Oslo
Client / Brand
Amnesty / Oslo
Production Company
B-Reel Films / Stockholm
Art Director
Lars Holthe
Copywriter
Peter Power
stein simonsen
Animator
Nokkvi Thorsteinsson
Director
Nicolina Knapp
Music Supervisor
Goran Obad
Producer
Anisa Dzindo
Social Media Manager
KLaudia Lech
Client director
Janne Espevalen
Com Director
Sindre Stranden Tollfefsen
Digital artist
Erlend Sakshaug
Marketing & Fundraising Manager
Camilla Kolverud
Project Leader
Camilla von Borcke
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