The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Villains Love Cats

Agency AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo

Client Boehringer Ingelheim


Online-only Films & Video / Over 60 Seconds - Single

Annual ID


About the Work

The campaign features a variety of movie villains: mafia bosses, serial killers, powerful criminals, outlaws. In common, they all share a love for cats. At the end, we urge people to adopt a cat before they fall into wrong hands. The music, “Dueto Buffo de Due Gatti”, is a composition attributed to Gioacchino Rossini but is instead a compilation written in 1825 that draws principally on his 1816 opera Otello. Hubert Hunt claims that the compiler was Robert Lucas de Pearsall. The music was a perfect choice for the film, because it brings all the drama and seriousness of the orchestra and movie scenes, with a hint of comical sarcasm of a couple of singers mimicking cats.

2023 Awards

Total Points: 3




AlmapBBDO / Sao Paulo

Production Company

Saigon Filmes / São Paulo

Music / Sound Production Company

Satélite Áudio / São Paulo

Art Director


Chief Creative Officer

Luiz Sanches

Director of Photography

Malta Júnior
Rafael Malta

Executive Creative Director

Marcelo Nogueira
Andre Gola

Executive Producer

Marcelo Altschuler
Carol Pessini

Agency Producer

Vera Jacinto
Diego Villas Boas
Charles Nobili

Music Producer

Kito Siqueira
Roberto Coelho
Hurso Ambrifi
Mike Vlcek
Thiago Colli
Charly Coombes
Adilson Koitty

Account team

Camila Massari
Fernanda Portugal
Natália Zanzarini
Manuella Gavioli

Account Team (Saigon)

Mary Lacotela
Rafael Costa
Karin Diniz
Giovanna Saad
Claudia Rocha

Account Team (Satelite)

Fernanda Costa
Renata Schincariol
Daniel Chasin

Art buyer

Teresa Setti

assistant director

Nicolle Zaira
Leonardo Manon

Client Approval

Xavier Andivia
Bruno Gallerani
Lucas Iguchi

Color Grading


Coordinator of Production (Saigon)

Katiucia Soares
Jucilene Almeida
Thalita Machado

Coordinator of Production (Satelite)

Camila Guedes
Val Pacheco
Bruna Isidore
João Piccoli

Director of production

Rodrigo Guimil

Media Team

Brian Cotty
Rafaela Alves
Mariana Areia
Tatiana Lopes
Mariana Ribeiro

Music Direction

Roberto Coelho
Kito Siqueira
Hurso Ambrifi

Post production


Post Production Coordination

Virgini Fares
Fabio Abreu


Share To

Related Awards





Follow Us