The One Show
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Category
Online-only Films & Video / Over 60 Seconds - Single
Annual ID
OS23_FI100M
About the Work
To kick off the summer, Liquid Death put its new flavors head-to-head in blind taste tests, against the most expensive, premium liquids on planet Earth. The flavors are made with interesting twists — Severed Lime and Mango Chainsaw both contain hints of orange, and Berry It Alive is a mix of passionfruit and black cherry. Taste testers sampled various luxurious liquids including Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseburger ($51) and Lobster Bearnaise Sauce ($40/serving). In the end, 17 out of 17 participants picked Liquid Death over the alternative. Starting June 8th, Liquid Death posted the challenge on its social channels — it’s the No. 5 most followed beverage brand in the world with more followers than Coke and Pepsi. The flavors are naturally sweetened with agave, created to bridge the gap between bland 0 cal, 0 carb, 0 sugar sparkling water and unhealthy soft drinks. Flavors can be purchased on Amazon and in-store at 7Eleven, Albertson Safeway, Target, Sprouts, Publix and Stater Bros. As part of the #DeathToPlastic initiative, Liquid Death donates a portion of proceeds to charitable causes and nonprofits that are providing safe drinking water to communities around the world where it is not immediately available and cleaning up plastic garbage out of the ocean.
2023 Awards
Total Points: 3
Merit
Credits
Client / Brand
Liquid Death
Production Company
Hey Wonderful
Director
Sam Cadman
Director of Photography
David Morrison
Editor
Tyler Beasley
Executive Producer
Michael Di Girolamo
Sarah McMurray
Producer
Angela Jones
Co-founder/CEO
Mike Cessario
Director of Visual Propaganda
Alex Lang
Liquid Death Executive Producer
Johnny Eastlund
Senior Brand Campaign Manager
Tia Sherwood
Senior Nihilist
Brendan Kelly
VP of Creative
Andy Pearson
VP of Marketing
Greg Fass
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