The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

World of Cocktails

Agency Ogilvy / Chicago + The Director's Bureau / LA

Client Absolut


Online-only Films & Video / Over 60 Seconds - Single

Annual ID


About the Work

The World of Cocktails brings to life Absolut cocktails through vibrant and eclectic characters from different backgrounds, ages, races and genders. The process started with building a backstory for every character based on the taste, color and occasion profile of the cocktail. Each character was cast accordingly. The wardrobe, the makeup, the performance, the mannerisms, everything was crafted till the very minute detail and came from the actual cocktail. From the highly energetic and upbeat Espresso Martini, to refreshing Vojito, elegant Cosmo, bold Bloody Mary, vogueing cowboy Madras, and several others, the Absolut World of Cocktails breaks stereotypes in loud as well as nuanced ways. It creates a visually disruptive world in a category that’s chaotic and crowded.

2023 Awards

Total Points: 3




Ogilvy / Chicago

Production Company

The Director's Bureau / LA

Music / Sound Production Company

JSM Music

Post Production Company

Optimus / Chicago
Sarofsky / Chicago

Creative Director

Sakshi Choudhary


Rodrigo Saavedra


Randy Palmer

Executive Creative Director

Isaac Pagán-Muñoz


Sandro Miller


Wendy Gordon

Associate Creative Director

Raj Ramamurthy

Design Director

Connor Fleming

Senior Art Director

Grace Donahue

Senior Copywriter

Gillian Goodman
Marie Strycharz

Senior Designer

Jake Richardson

Deputy Chief Creative Officer, Worldwide

Joe Sciarrotta

Director of Business Affairs

Heather Weissman

Executive Design Director

Gabe Usadel

Global CCO

Liz Taylor

Head Of Production

George Sholley


Julie Sawyer

Managing director

Hillary Rogers


Sandro Miller, Inc.

Retouching Specialist

Kurtis Chan

Senior Print Production Manager

Joan Shelton


Tatiana Lanier

Studio Manager

Hillary Horsefall

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