The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online-only Films & Video / Over 60 Seconds - Single
Annual ID
OS23_FI103M
About the Work
With an Oscar-winning Best Picture, Emmy-winning Outstanding Comedy 2 years in a row, new shows trending #1 on Twitter, and the highest rated content of any streamer, Apple TV+ is gaining credibility in Hollywood. And to tell the rest of the world this infant streamer deserves its place among the stars, we enlisted the envy of the hottest star in Hollywood, the star of Dune, Call Me By Your Name and more: Timothée Chalamet.
The hottest actor in Hollywood is jealous of the hottest streaming service.
Whether he’s pining over his best picture losses to CODA, or wondering why he, unlike Selena Gomez, hasn’t earned a documentary, the truth is staring him in the face with a Ted Lasso mustache… how could he be the best without being on the best streamer.
“Apple, call me.” Timothée finally caves, giving ravenous fans on the internet a rallying cry.
With almost 10 million organic views, over 2 million engagements, and thousands of fan recreations from dioramas, to sketches, to remixes, the spot got the internet talking.
2023 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Client / Brand
Apple / Cupertino
Media Distribution Company
OMD
Art Director
Cam Tribe
Chief Creative Officer
Brent Anderson
Creative Director
Colin Snow
Rhodney Viray
Executive Creative Director
JD Jurentkuff
Group Creative Director
Nick Ciffone
Music Supervisor
Andy Hamm
Account Director
Erin Woods
Senior Copywriter
Benjamin Bolton
SENIOR PRODUCER
Kirsten Larson
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