The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

The Singularity BTS

Agency Squarespace + Smuggler / Los Angeles

Client Squarespace


Online-only Films & Video / Over 60 Seconds - Single

Annual ID


About the Work

Squarespace is a website that makes websites. In our 2023 Super Bowl commercial, this realization sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new. For the behind the scenes teaser that introduced the campaign we doubled down. If there are multiple Adam Drivers in the Super Bowl commercial, then there must have been multiple Adam Drivers on set when we made it, right? In the film, we see them chat, goof around and fill the time in between shots.

2023 Awards

Total Points: 3



Internal / In-House Agency


Production Company

Smuggler / Los Angeles

Music / Sound Production Company

Heard City

Post Production Company

Squarespace In-House
Coffee & TV

Art Director

Alex Thompson


Pepe Hernandez

Creative Director

Mathieu Zarbatany


Wan Kang


Sarah Harvey

Motion Designer

Christina Lu
Videl Torres


Spencer Blake

Design Director

Satu Pelkonen


Siman Li

Senior Designer

Ryan Carrel
Zoonzin Lee

Business Affairs

Kiersten Bergstrom-Pavlik
Michelle Crane


David Lee

CEO, Copywriter

Anthony Casalena

Design Lead

Albert Chang

Head Of Production

Erica Kung

Production Designer

Alex Tutelian


Marisa Wasser
Sion Prys
Wes Falik

Senior Retoucher

Derek Kalisher
Sara Barr

Staff Photographer

Craig Reynolds

VP, Creative

Ben Hughes

Web Development

Active Theory

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