The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online-only Films & Video / Over 60 Seconds - Single
Annual ID
OS23_FI105M
About the Work
Squarespace is a website that makes websites. In our 2023 Super Bowl commercial, this realization sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new.
For the behind the scenes teaser that introduced the campaign we doubled down. If there are multiple Adam Drivers in the Super Bowl commercial, then there must have been multiple Adam Drivers on set when we made it, right? In the film, we see them chat, goof around and fill the time in between shots.
2023 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Squarespace
Production Company
Smuggler / Los Angeles
Music / Sound Production Company
Heard City
Post Production Company
Squarespace In-House
Coffee & TV
Art Director
Alex Thompson
Copywriter
Pepe Hernandez
Creative Director
Mathieu Zarbatany
Designer
Wan Kang
Editor
Sarah Harvey
Motion Designer
Christina Lu
Videl Torres
Photographer
Spencer Blake
Design Director
Satu Pelkonen
Developer
Siman Li
Senior Designer
Ryan Carrel
Zoonzin Lee
Business Affairs
Kiersten Bergstrom-Pavlik
Michelle Crane
CCO
David Lee
CEO, Copywriter
Anthony Casalena
Design Lead
Albert Chang
Head Of Production
Erica Kung
Production Designer
Alex Tutelian
SENIOR PRODUCER
Marisa Wasser
Sion Prys
Wes Falik
Senior Retoucher
Derek Kalisher
Sara Barr
Staff Photographer
Craig Reynolds
VP, Creative
Ben Hughes
Web Development
Active Theory
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