The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

The Name

Agency R/GA US

Client Procter & Gamble


Online-only Films & Video / Over 60 Seconds - Single

Annual ID


About the Work

Everyone has a name. And for many in the AAPI community, they carry a deep history and significance. But acts of bias, mispronunciation, and misidentification can make Asian Americans feel outcasted in the US, now more than ever. Created and produced by an all-AAPI team, "The Name'' follows a Korean-American family as they’re challenged by their own identity, eventually discovering through everyday acts of kindness and self-strength, how the simplest efforts — like learning someone's name — can help them feel like they belong. Released for APAHM, the film earned 4+ billion impressions, sparking countless stories around Asian names and lived experiences.

2023 Awards

Total Points: 3




R/ga Us

Art Director

Woohyun Lim

Chief Creative Officer

Tiffany Rolfe

Creative Director

Leah Alfonso


Esther Lee

Executive Creative Director

Gabriel Cheung

Executive Producer

Sonal Heda

Strategy Director

Aaron Harridge

Art Direction & Visual Design

Samuel Kim

Chief Brand Officer

Marc Pritchard

Director of Marketing Sciences

Amanda Wu
Clinton Wong
Jo Hayes

Director, Media

Stephanie Wong

Director, Production

Paul Chick

Edit House

Cartel / Santa Monica

Executive Content Producer

Carol Powley
Satoko Iinuma

Executive Director, Connections

Preeti Nadgar

Executive Strategy Director

Meghann MacKenzie

Group Director Media & Connections

Daniel Morosi

Group Executive Creative Director

Xavier Teo

Group Strategy Director

Ashley DAmour

Independent Music Composer

Andrew Seistrup

Manager, Business Affairs

Miriam Hughes

Managing Director, Client Services

Nichelle Sanders

Production House

Sanctuary Content / Culver City

Senior Brand Director

Janet Luong

Senior Content Producer

Greg Netter
Rosie Ollero

Senior Director, Brand Building Innovation & Communication

Yea Yun Chow

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