The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

The Notifications

Agency FRED & FARID / Paris

Client Pathé


Cinema Advertising

Annual ID


About the Work

Because of platforms such as Netflix, more and more people watch films on small screens, and even on their mobile. And we think that is a shame for cinema, because you can’t truly experience the films. That is why Pathé, the biggest cinema chain in Europe, decided to show on its huge screens the reality of watching films on a smartphone. Mobile pushes, text messages, unwanted screen rotations, low battery notification, text messages, alarm and even phone calls stopping the film… Pathé ruined on purpose some of the most highly anticipated trailers, and broadcast them in cinema, during the pre-movie trailers, to remind people that it is uncomparable to watch it on big screens. And we got our statement proven : Great films deserve a big screen.

2023 Awards

Total Points: 3




Fred & Farid / Paris

Client / Brand


Art Director

Alexandra Puchnaty


Edouard Delcourt

Chief Creative Officer

Fred & Farid

Executive Creative Director

Olivier Lefebvre

Account Director

Cloé Jouteau
Dorothée Mianet
Eloïse Latrobe

Agency Producer

Maud Whittle

Agency Network

Fred & Farid

Assistant art director

Clément Rouchon
Raphaël Rouyer

Managing director

Séverine Autret

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