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The Getaway
Agency Johannes Leonardo / New York + Uber Technologies Inc. / San Francisco + The Den / New York + ProdCo / Culver City
Category
Cinema Advertising
Annual ID
OS23_FI121M
About the Work
The truth about the holiday season is that while we’re all booking our travel to get home and spend time with our families, nearly 70% of Americans reported that they come into some sort of conflict during Thanksgiving dinner. We wanted to show people the power of planning ahead by not just preparing to get to their holiday gathering but also planning for their escape out of there. Uber’s role in this? Their new product ‘Uber Reserve’ lets you book your car up to 30 days in advance.
The campaign kicked off with a short film called “The Getaway” where our protagonists, Sarah and her boyfriend Adam, are executing their getaway plan from her family’s Thanksgiving dinner. From dodging personal questions, to getting away from angsty teens and wandering grandmothers, we see Sarah and Adam who have had their fill of food and family time, take a series of evasive maneuvers to make a highly choreographed escape, thanks in large part, to their Uber Reserve.
“Uber Reserve presents: The Getaway” showed audiences the value of planning ahead in an unexpected and highly watchable way.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Johannes Leonardo / New York
Client / Brand
Uber Technologies Inc. / San Francisco
Production Company
ProdCo / Culver City
Music / Sound Production Company
String and Tins / London
Post Production Company
The Den / New York
Kevin VFX / Los Angeles
Company 3 / New York
Art Director
Anna Cevallos
Copywriter
Paula Gete-Alonso
Chief Creative Officer
Julia Neumann
Composer
Charlie Smith
Creative Director
Jim Robbins
Jordan Rich
Director
Ian Pons Jewell
Director of Photography
Mauro Chiarello
Editor
Tobias Suhm
Executive Producer
Maddi Carlton
Group Creative Director
Zoe Kessler
Producer
Alex Waite
Sound Designer
Joe Wilkinson
Account Director
Trevor Mundt
Account Supervisor
Joel Bebasa
Business Affairs Manager
Marie Hernandez
Casting Director
Dan Bell
Holly Paronelli
Global Executive Creative Director
Danielle Hawley
Audio Producer
Laura-Leighc
Olivia Endersby
Business Affairs Director
Alesa Blanchard-Nelson
CASTING
Dan Bell Casting / Glendale
Casting Assistant Director
Maria Vanessa Castañon
Color Producer
Ryan Moncrief
Shannen Troup
colorist
Tim Masick
Commercial Coordinator
Camille Cotteverte
Creative Lead
Marjorie Vardo
Executive Creative Director / Partner
Tim Davies
Foley
Cobblestone
Founding Partner / Executive Producer
Zico Judge
Global Creative Director - Masterbrand & Mobility
Chris Polychronopoulos
Global Head of Mobility Marketing, Masterbrand & Membership
Elizabeth Windram
Group Executive Producer
Brett Fisher
Head of Mobility Marketing, US&C
Nick Silver
Head Of Production
Breheny
Carey Head
Matt Sanders
Pamela Cohen
Tina Diep
President
Bryan Yasko
President / Managing Director
Vic Palumbo
Production Supervisor
Tyler Stubbs
Senior Business Affairs Manager
Susan Spight
Senior Executive Producer / Partner
Sue Troyan
Senior Marketing Manager
Faria Jabbar
Melanie Boudreau
Senior Post Producer
Kortney Rubottom
SENIOR PRODUCER
Emily Senecal
Kelly Treadway
Zach Zutler
Sound Design & Mix
Lawrence Kendrick
VFX Lead Artist
Gareth Parr
VFX Producer
Andrew Cowderoy
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