The One Show

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2023 One Show - Film & Video

The Getaway

Agency Johannes Leonardo / New York + Uber Technologies Inc. / San Francisco + The Den / New York + ProdCo / Culver City

Client Uber


Cinema Advertising

Annual ID


About the Work

The truth about the holiday season is that while we’re all booking our travel to get home and spend time with our families, nearly 70% of Americans reported that they come into some sort of conflict during Thanksgiving dinner. We wanted to show people the power of planning ahead by not just preparing to get to their holiday gathering but also planning for their escape out of there. Uber’s role in this? Their new product ‘Uber Reserve’ lets you book your car up to 30 days in advance. The campaign kicked off with a short film called “The Getaway” where our protagonists, Sarah and her boyfriend Adam, are executing their getaway plan from her family’s Thanksgiving dinner. From dodging personal questions, to getting away from angsty teens and wandering grandmothers, we see Sarah and Adam who have had their fill of food and family time, take a series of evasive maneuvers to make a highly choreographed escape, thanks in large part, to their Uber Reserve. “Uber Reserve presents: The Getaway” showed audiences the value of planning ahead in an unexpected and highly watchable way.

2023 Awards

Total Points: 3




Johannes Leonardo / New York

Client / Brand

Uber Technologies Inc. / San Francisco

Production Company

ProdCo / Culver City

Music / Sound Production Company

String and Tins / London

Post Production Company

The Den / New York
Kevin VFX / Los Angeles
Company 3 / New York

Art Director

Anna Cevallos


Paula Gete-Alonso

Chief Creative Officer

Julia Neumann


Charlie Smith

Creative Director

Jim Robbins
Jordan Rich


Ian Pons Jewell

Director of Photography

Mauro Chiarello


Tobias Suhm

Executive Producer

Maddi Carlton

Group Creative Director

Zoe Kessler


Alex Waite

Sound Designer

Joe Wilkinson

Account Director

Trevor Mundt

Account Supervisor

Joel Bebasa

Business Affairs Manager

Marie Hernandez

Casting Director

Dan Bell
Holly Paronelli

Global Executive Creative Director

Danielle Hawley

Audio Producer

Olivia Endersby

Business Affairs Director

Alesa Blanchard-Nelson


Dan Bell Casting / Glendale

Casting Assistant Director

Maria Vanessa Castañon

Color Producer

Ryan Moncrief
Shannen Troup


Tim Masick

Commercial Coordinator

Camille Cotteverte

Creative Lead

Marjorie Vardo

Executive Creative Director / Partner

Tim Davies



Founding Partner / Executive Producer

Zico Judge

Global Creative Director - Masterbrand & Mobility

Chris Polychronopoulos

Global Head of Mobility Marketing, Masterbrand & Membership

Elizabeth Windram

Group Executive Producer

Brett Fisher

Head of Mobility Marketing, US&C

Nick Silver

Head Of Production

Carey Head
Matt Sanders
Pamela Cohen
Tina Diep


Bryan Yasko

President / Managing Director

Vic Palumbo

Production Supervisor

Tyler Stubbs

Senior Business Affairs Manager

Susan Spight

Senior Executive Producer / Partner

Sue Troyan

Senior Marketing Manager

Faria Jabbar
Melanie Boudreau

Senior Post Producer

Kortney Rubottom


Emily Senecal
Kelly Treadway
Zach Zutler

Sound Design & Mix

Lawrence Kendrick

VFX Lead Artist

Gareth Parr

VFX Producer

Andrew Cowderoy

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