The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Film
Annual ID
OS23_FI127M
About the Work
New Zealand life insurance company, Partners Life, seamlessly integrated themselves into the country’s most popular ‘murder mystery’ TV show, ‘The Brokenwood Mysteries,’ by using the show’s dead characters as spokespeople. In every episode someone dies and ends up in the morgue where their cause of death is determined. So, after the last scene and before the credits, for the entire season, we cut back to the morgue where our dead characters awoke and spoke to the show’s audience. They reflected on their lives and deaths, and stressed the importance of having life insurance.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Special / Auckland
Production Company
South Pacific Pictures
Post Production Company
Images and Sound
Art Director
Till Dittmers
Copywriter
Jack Gravatt
Chief Creative Officer
Tony Bradbourne
Director
Mike Smith
Executive Creative Director
Jonathan McMahon
Lisa Fedyszyn
Executive Producer
Sally Lankshear
Kelly Martine
Sally Campbell
Tim Balme
Producer
Jarl Devine
Strategy Director
Jolene D'Souza
Business Director
Hannah Ross
Chief strategy Officer
Rory Gallery
General Manager Special PR
Kelly Grindle
Group business Director
Hugo Parcell
Group Strategy Director
Nick Salter
HEAD OF TV PRODUCTION
Katie Mortensen
Media Director
Briar Rowsell
MUSIC COMPOSER
Joel Haines
Senior PR Director
Sarah Prigg
SENIOR PRODUCER
Casey King
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