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Category
Use of Gaming as a Tool
Annual ID
OS23_GA004G
About the Work
Critical Core is the distillation of the brands experience in intentional gaming therapy into a product that helps children on the autism spectrum to build critical social and problem solving skills. It is a tool that autistic children can use to connect with their family and friends while learning. The product takes the brands vision, experience and expertise and puts it in a box for families to use anywhere in the world.
Autism affects 32 million children globally, many do not have easy or affordable access to therapy. Also with many traditional therapies it is based on changing the child’s behaviour so that the world can be more comfortable with them, but we wanted a way to make them more comfortable with the world they live in.
So the brief was to create a tool accessible to all that can help children on the autism spectrum to build valuable social skills and at the same time help them connect and build deep meaningful relationship with people.
Autism affects 32 million children globally, many do not have easy or affordable access to therapy. Also with many traditional therapies it is based on changing the child’s behaviour so that the world can be more comfortable with them, but we wanted a way to make them more comfortable with the world they live in.
So the brief was to create a tool accessible to all that can help children on the autism spectrum to build valuable social skills and at the same time help them connect and build deep meaningful relationship with people.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Dentsu Creative / Hong Kong
Art Director
Mustapha Zainal
Blue Wong
Him Chan
Copywriter
Jeffry Gamble
Chief Creative Officer
Jeffry Gamble
Creative Director
Jeffry Gamble
Gavin Cheng
Illustrator
Andreas Rocha
Grant Griffin
CEO
Simone Tam
Chief Growth Officer
Anna Wong
Digital Strategic Planner
Yee Ching Wong
Senior Account Manager
Pearlie Yiu
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