The One Show
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Category
Gaming for Good
Annual ID
OS23_GA005G
About the Work
There are over 100 million deaf gamers in the world that are currenty missing the complete
interactive gaming experience for not being able to hear; often opting to play alone. Many
solutions have come up in other mediums and platforms, but none for communication between
online game users; and as a result, this group of gamers are excluded from simple online
conversations between friends.
That’s why this development combines artificial intelligence with sign language and integrates
them in a bot inside Discord, the world’s largest communication platform for gamers, which now,
when listening to each player’s voice, converts them into text commands and translates them to
a visual response. Not so long ago, there were no available developments that could reduce the
gap between gamers that are able to hear and deaf gamers in online games.
E-nterpreters is an AI bot that translates sign language conversations that occur in Discord, the
world’s largest online gamer interaction platform, in real time. Partnered with Cyrcis’
technological labs, we summoned deaf gamers in order to learn gamer sign language so we
could consolidate it into a universal language; creating specific translations for actions that didn’t
have one yet.
Powered by Google’s artificial intelligence, bots listen to the conversations and translate them
through avatars. An algorithm recognizes each player’s voice and translates it in the order they’re
speaking. The goal is to transform the way deaf people communicate in the gaming world, by
connecting them with gamers that are able to hear.
An innovation that took 10 months of development and was certified by Discord as an official bot
within the platform.
interactive gaming experience for not being able to hear; often opting to play alone. Many
solutions have come up in other mediums and platforms, but none for communication between
online game users; and as a result, this group of gamers are excluded from simple online
conversations between friends.
That’s why this development combines artificial intelligence with sign language and integrates
them in a bot inside Discord, the world’s largest communication platform for gamers, which now,
when listening to each player’s voice, converts them into text commands and translates them to
a visual response. Not so long ago, there were no available developments that could reduce the
gap between gamers that are able to hear and deaf gamers in online games.
E-nterpreters is an AI bot that translates sign language conversations that occur in Discord, the
world’s largest online gamer interaction platform, in real time. Partnered with Cyrcis’
technological labs, we summoned deaf gamers in order to learn gamer sign language so we
could consolidate it into a universal language; creating specific translations for actions that didn’t
have one yet.
Powered by Google’s artificial intelligence, bots listen to the conversations and translate them
through avatars. An algorithm recognizes each player’s voice and translates it in the order they’re
speaking. The goal is to transform the way deaf people communicate in the gaming world, by
connecting them with gamers that are able to hear.
An innovation that took 10 months of development and was certified by Discord as an official bot
within the platform.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Fahrenheit DDB / Lima
Client / Brand
Pilsen Callao / Lima
Production Company
Ka&O Films and Content / Lima
Music / Sound Production Company
Sordo / Lima
Art Director
Carlos Hildebrant
Copywriter
Kenny Quiroz
Chief Creative Officer
Ricardo Chadwick
Creative Director
Aldo Silva
Rudy Camones
Executive Creative Director
Sergio Franco Tosso
Executive Producer
Alithú Rosado
Luciana Cabieses
Maria Fernanda Galarza
Vanessa Diaz
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