The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Streaming and Influencer
Annual ID
OS23_GA010B
About the Work
Royalty Free Bot seeks to solve two tensions at the same time: on the one hand, to promote emerging urban artists in Colombia, and on the other hand, to help streamers so that they can broadcast new music in their live shows without fear of being banned by streaming platforms. In that order of ideas, we faced two important challenges:
We created Royalty Free Bot, a radio bot on Discord available 24/7, where we host hundreds of royalty-free songs so that streamers around the world, on the one hand, can link them in their live shows, share them and use them without fear of being censored, and on the other hand, they and their followers are the means to echo the musical proposal of emerging artists in each new transmission.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
DAVID / Bogotá
Art Director
Izmael Crespo
Julián Olivares
Copywriter
Jonnathan Rodríguez López
Chief Creative Officer
Carlos Andrés Rodríguez
Pancho Cassis
Chief Marketing Officer
Diego Pomareda
Juan Pablo García
Juana León
Natalia Aguirre
Thor Borresen
Account executive
Krizia Brühl
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