The One Show
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Amazing Thailand. Culture to Commerce.
Agency Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Category
Branded Game
Annual ID
OS23_GA014M
About the Work
Culture to Commerce
In-game experience of Culture
We reinvent tourism for gamers of the world, letting them experience Thailand's supernatural mystique and sustain its real-world tourism ecosystem from their gaming console' We helped Thailand connect to global gamers and invite them to escape to new thrills of beliefs as superpowers with various hidden in-game spiritual amulets and objects for protection such as changing seasonal skins based on Thai festivals.
Sustainable virtual tourism through Commerce
How a gaming experience turned Thailand’s Deep Culture into a destination. We take the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. This is about exploring and pioneering the next-generation of post-Covid virtual tourism meeting sustainable tourism as something as exciting and meaningful. It has become the new craze among gamers worldwide, the hope of all the temples and affiliated small businesses was revived by a new form of sustainable virtual tourism.
In-game experience of Culture
We reinvent tourism for gamers of the world, letting them experience Thailand's supernatural mystique and sustain its real-world tourism ecosystem from their gaming console' We helped Thailand connect to global gamers and invite them to escape to new thrills of beliefs as superpowers with various hidden in-game spiritual amulets and objects for protection such as changing seasonal skins based on Thai festivals.
Sustainable virtual tourism through Commerce
How a gaming experience turned Thailand’s Deep Culture into a destination. We take the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. This is about exploring and pioneering the next-generation of post-Covid virtual tourism meeting sustainable tourism as something as exciting and meaningful. It has become the new craze among gamers worldwide, the hope of all the temples and affiliated small businesses was revived by a new form of sustainable virtual tourism.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Group Thailand / Bangkok
Client / Brand
Tourism Authority of Thailand / Bangkok
Production Company
Yggdrazil Group / Bangkok
Chief Creative Officer
Gumpon Laksanajinda
Creative Director
Puripong Limwanatipong
Thanawat Chongmahakul
Executive Creative Director
Andrew Chu
Producer
Sakonpob Sinsuk
Jitpisut Sirirat
Strategist
Jirat Tangvichacharn
Chairman
Nopadol Srikieatikajohn
Chief Executive Officer
Jiravara Virayavardhana
Project Manager
Aunchaya Thanapornkaitikul
Panadda Rittrirat
Quality Assurance
Akara Thiengphuengtham
Account Manager
Sakon Suksophon
Business Director
Onsiri Thanibutra
Digital Director
Suparrerk Kulintaraprasert
Digital Manager
Noprada Jirarattanapan
Game Creative Director
Saroot Tubloy
Group business Director
Niwat Rungruangworawat
Head of Game Development
Nattaworn Tancharoen
Strategic Planning Director
Sasipa Mongolnavin
Technical Artist
Waroon Pumisiricharoen
Kittichon Kittiwan
Jiranuwat Meksutat
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