The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Brand Placement
Annual ID
OS23_GA016M
About the Work
Fortnite launched a pizza shop in its latest update, but what it didn't have was someone to deliver it. An opportunity to get closer to young people, which the largest pizza delivery company in the world could not pass up. That's why we created the first player that doesn't shoot anyone, just delivers pizza.
We launched an invitation so that anyone could add our deliveryman to their team and in a broadcast on Twitch he delivered hundreds of pizzas. There were so many invitations received by our deliverymen that we had to create a job offer and guess who we hired; GAMERS.
Hundreds of gamers became delivery people and we paid them with what they love most, PIZZA.
2023 Awards
Total Points: 3
Merit
Credits
Agency
MullenLowe SSP3 / Bogotá
Client / Brand
Alsea Colombia / Bogotá
Art Director
Jhon Igua
juan camilo contreras
Copywriter
Leonardo Bernal
Creative Director
Camilo Londono Siatova
Juan Carlos Castano Bran
Editor
Ivan Villacob
Executive Creative Director
Diego Muñoz
Jonathan Quimbay
Juan David Pardo
Product Manager
José Vicente Altamar
Chief Executive Officer
Carlos Obando
Francisco Samper
Planner
Manuela Roa
account director
Laura González Aparicio
Account executive
Gabriela Delgado
Brand manager
María Camila Rey
CEO Spoon
Carlos Vidal
Chief Business Officer
Jose Manuel Hoyos
Chief strategy Officer
Carolina Mejía
Digital Director
Jennifer Boshel
Marketing Director Domino’s
Sandra Gerena
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