The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Film
Annual ID
OS23_HW012S
About the Work
Traditional fundraising communication is often conducted by portraying people in desperate situations as helpless symbols of a crisis, and inviting the Western world to help.
Our brief was as simple as it was complex: Raise (almost) as much money as the previous Save the Children fundraising campaigns, but do so while portraying children with the integrity and dignity they deserve.
The creative solution aims to show that when saving children, you are also saving so much more. You’re saving ambition, dreams, and imagination. You’re saving fighters, families, and survivors. Basing the communication on real stories from children, we’re retelling their experiences with the respect they deserve and portraying them as what they really are: So much more than children in need.
Tackling the ever present dangers of being forced to flee, «Save the Survivors» follows a pair of siblings as they lose their family and home, and search for safety. It's based on real stories from children, collected by Save the Children workers. Featuring an adapted, haunting version of Destiny’s Childs 2001 hit song «Survivor», the audience is taken along for the long and dangerous journey that unfortunately is the reality for the millions of children worldwide that are on the run. An open ending emphasizes the harsh truth that in all too many cases, survivors can’t always save themselves.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
POL / Oslo
Production Company
BR-F / Stockholm
Music / Sound Production Company
Ohlogy / Oslo
Post Production Company
Framestore / London
Copywriter
Emil Hafslund
Rikke Sofie Jacobsen
Director
Tomas Jonsgarden
Director of Photography
Joe Saade
Editor
Gregers Dohn
Executive Producer
Anisa Dzindo
Anna MacDonald
Music Supervisor
Goran Obad
Jenny Aubert
Producer
Jake Saunders
Magnus Akerstedt
Sound Designer
Sam Ashwell
Account Director
Petter Bryde
Casting Director
Rita Gergess
Costume Designer
Beatrice Harb
Planner
Simon Karlsson
Account Manager
Shirin Marlene Pakzamir
Advocacy & Campaigns Manager, Lebanon
Shireen Makarem
Brand Marketing & Communications Director, Netherlands
Linda Sinac
Colourist
Jean-Clemet Soret
Documentation & Information Management Officer, Lebanon
Baraa Shkeir
First Assistant Director
Toufic Khreich
Fundraising & Marketing Director, Norway
Ingrid Svendsen
Fundraising, Marketing & Partnerships Director, Netherlands
Sarah Clifton
Head of Creative & Content, Norway
Luca Kleve-Ruud
Head of Marketing & Digital, Norway
Klaus Damlien
Lead VFX Artist
Paul O'Brien
Production Designer
Issa Kandil
Service Producer
Chantal Haber
Service Production Company
Good People / Beirut
VFX Artist
Darran Nicholson
Joe Berridge
Judy Roberts
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