The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Health & Wellness

Save the Survivors

Agency Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo

Client Save the Children



Annual ID


About the Work

Traditional fundraising communication is often conducted by portraying people in desperate situations as helpless symbols of a crisis, and inviting the Western world to help. Our brief was as simple as it was complex: Raise (almost) as much money as the previous Save the Children fundraising campaigns, but do so while portraying children with the integrity and dignity they deserve. The creative solution aims to show that when saving children, you are also saving so much more. You’re saving ambition, dreams, and imagination. You’re saving fighters, families, and survivors. Basing the communication on real stories from children, we’re retelling their experiences with the respect they deserve and portraying them as what they really are: So much more than children in need. Tackling the ever present dangers of being forced to flee, «Save the Survivors» follows a pair of siblings as they lose their family and home, and search for safety. It's based on real stories from children, collected by Save the Children workers. Featuring an adapted, haunting version of Destiny’s Childs 2001 hit song «Survivor», the audience is taken along for the long and dangerous journey that unfortunately is the reality for the millions of children worldwide that are on the run. An open ending emphasizes the harsh truth that in all too many cases, survivors can’t always save themselves.

2023 Awards

Total Points: 21



POL / Oslo

Production Company

BR-F / Stockholm

Music / Sound Production Company

Ohlogy / Oslo

Post Production Company

Framestore / London


Tomas Jonsgarden

Director of Photography

Joe Saade


Gregers Dohn

Executive Producer

Anisa Dzindo
Anna MacDonald

Music Supervisor

Goran Obad
Jenny Aubert

Sound Designer

Sam Ashwell

Account Director

Petter Bryde

Casting Director

Rita Gergess

Costume Designer

Beatrice Harb


Simon Karlsson

Account Manager

Shirin Marlene Pakzamir

Advocacy & Campaigns Manager, Lebanon

Shireen Makarem

Brand Marketing & Communications Director, Netherlands

Linda Sinac


Jean-Clemet Soret

Documentation & Information Management Officer, Lebanon

Baraa Shkeir

First Assistant Director

Toufic Khreich

Fundraising & Marketing Director, Norway

Ingrid Svendsen

Fundraising, Marketing & Partnerships Director, Netherlands

Sarah Clifton

Head of Creative & Content, Norway

Luca Kleve-Ruud

Head of Marketing & Digital, Norway

Klaus Damlien

Lead VFX Artist

Paul O'Brien

Production Designer

Issa Kandil

Service Producer

Chantal Haber

Service Production Company

Good People / Beirut

VFX Artist

Darran Nicholson
Joe Berridge
Judy Roberts

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