The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branded Content
Annual ID
OS23_HW040M
About the Work
It’s hard to talk to men about toxic masculinity and their own problematic behaviours. But White Ribbon, the world’s largest movement of men and boys working to end all forms of gender-based violence, was determined to find a new way to broach the subject.
It’s called The First Daughter Effect. After conducting a study, White Ribbon found that (66%) of men who had a daughter became more concerned about the challenges women face in society.
This insight became the foundation for our “I Knew All Along” campaign, which encouraged all men, whether they have daughters or not, to reflect on their pasts, examine their own actions, and change their behaviours to become role models of equity and respect.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Bensimon Byrne / Toronto
Narrative / Toronto
OneMethod / Toronto
Production Company
Untitled Films / Toronto
Music / Sound Production Company
Berkeley Inc. / Toronto
Post Production Company
Rooster Post / Toronto
Fort York VFX / Toronto
Art Director
Ana Seguajauregui Sanchez
Nina Hang
Copywriter
Sophia Wilby
Megan Radisa
Chief Creative Officer
Joseph Bonnici
Creative Director
David Mueller
Debbie Chan
Director
Hubert Davis
Director of Photography
Kiel Milligan
Editor
Michelle Czukar
Executive Producer
Tom Evelyn
Agency Producer
Katie Link
Audio director
Jared Keumper
Audio engineer
Jared Keumper
Audio Producer
Tyna Maerzke
Business Lead
Marli Bennett
CASTING
Jigsaw Casting / Toronto
Colourist
Eric Whipp
Flame Artist
Andrew Rolfe
Abraham Lim
Lead Flame Artist
James Marin
LINE PRODUCER
Ian Fingland
Post producer
Sam MacLaren
Melissa Khan
Post Production / Transfer
Alter Ego / Toronto
VFX Creative Director
Mike Bishop
VFX Producer
Valerie Moss
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