The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Health & Wellness

More than a job

Agency Ogilvy / Paris + H&O / Paris + Firm / Paris + Players Paris

Client Doctolib



Annual ID


About the Work

The French are familiar with Doctolib’s online appointment platform, offering the public the possibility to select and book from a wide variety of medical expertise and services. Few, however, are aware of the brand’s primary reason for being to improve the daily lives of caregivers by developing new generation services relieving them of administrative work, saving them time, so that they can focus on people and provide better care. The goal of this project was to turn a simple service into a real brand. To create this strong link with people, we reveal the true nature of Doctolib by paying tribute to carers in a film that takes a tender look at the relationship between health professionals and patients. And, highlights the complexity and richness of the work of those who, every day, do more than their job: they are general practitioners, physical therapists, dentists, and they also sometimes improvise as babysitters, coaches, ... All with one goal in mind: to care with humanity. Because caring is much more than a job, the ambition of Doctolib is to help professionals by freeing up their time and simplifying their daily lives for the benefit of patients. The film shows scenes in which each caregiver goes beyond his or her primary function to better care for the patient. With the aim of being both realistic and credible, Doctolib co-constructed this film with its medical committee and called on health professionals and patients to share their experiences. Moreover, some of the actors are real doctors, nurses, and physiotherapists, but also former patients or patients under treatment.

2023 Awards

Total Points: 3




Ogilvy / Paris

Production Company

Players Paris

Music / Sound Production Company

H&O / Paris

Post Production Company

FIRM / Paris

Art Director

Clémentine GuillopÉ

Creative Director

Benjamin Bregeault


Alexandre Honoré

Account Executive

Laure Flebus

Chief Production Officer

Julien Sanson

Account Manager

Grégoire Bazin

Business Partner

Thibault Loué

CEO & Cofounder

Stanislas Niox-chateau

Chief strategy Officer

Fanny Camus-Tournier

Head of Sound

Johanne Kenniche

Marketing director

Maxime Schmidt


Mathieu Plassard

President & Chief Creative Officer

Matthieu Elkaim

Responsable marketing BtoC France

Marie De Vibraye

Sound Producer

Agathe Chevalier


Aurelie Appert


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