The One Show
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Category
Film
Annual ID
OS23_HW063M
About the Work
The French are familiar with Doctolib’s online appointment platform, offering the public the possibility to select and book from a wide variety of medical expertise and services. Few, however, are aware of the brand’s primary reason for being to improve the daily lives of caregivers by developing new generation services relieving them of administrative work, saving them time, so that they can focus on people and provide better care.
The goal of this project was to turn a simple service into a real brand. To create this strong link with people, we reveal the true nature of Doctolib by paying tribute to carers in a film that takes a tender look at the relationship between health professionals and patients. And, highlights the complexity and richness of the work of those who, every day, do more than their job: they are general practitioners, physical therapists, dentists, and they also sometimes improvise as babysitters, coaches, ...
All with one goal in mind: to care with humanity. Because caring is much more than a job, the ambition of Doctolib is to help professionals by freeing up their time and simplifying their daily lives for the benefit of patients.
The film shows scenes in which each caregiver goes beyond his or her primary function to better care for the patient. With the aim of being both realistic and credible, Doctolib co-constructed this film with its medical committee and called on health professionals and patients to share their experiences. Moreover, some of the actors are real doctors, nurses, and physiotherapists, but also former patients or patients under treatment.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Paris
Production Company
Players Paris
Music / Sound Production Company
H&O / Paris
Post Production Company
FIRM / Paris
Art Director
Clémentine GuillopÉ
Copywriter
Grégoire Peronne
Noémie Triau
Creative Director
Benjamin Bregeault
Director
Sidney Van Wichelen
Producer
Stéphane Martin
Charlotte Telenne
Strategist
Alexandre Honoré
Account Executive
Laure Flebus
Chief Production Officer
Julien Sanson
Account Manager
Grégoire Bazin
Business Partner
Thibault Loué
CEO & Cofounder
Stanislas Niox-chateau
Chief strategy Officer
Fanny Camus-Tournier
Head of Sound
Johanne Kenniche
Marketing director
Maxime Schmidt
President
Mathieu Plassard
President & Chief Creative Officer
Matthieu Elkaim
Responsable marketing BtoC France
Marie De Vibraye
Sound Producer
Agathe Chevalier
TV PRODUCER
Aurelie Appert
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