The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Film
Annual ID
OS23_HW065M
About the Work
The sad reality is, America has a sleep problem. 74 billion hours of sleep were lost last year, and 68% get fewer than the recommended 7 hours a night. This has major health implications. To make matters worse, 52% of Americans don’t understand how their quality of sleep impacts their well-being. So when they sleep poorly, it leaves them in physical pain, feeling slow, irritable, forgetful and wondering why. People can’t fight what they don’t understand, so we introduced them to the enemy.
Junk Sleep.
A series of films began to unpack this common culprit, beginning with a specific feature of Junk Sleep - its ability to compound over time. Set at a late night diner, Liev Schrieber introduced people to the slippery slope of sleep debt and how it can spiral. Next, three films wryly explored the ways in which Junk Sleep manifests - physically, emotionally and mentally - as we comically confronted the perils of poor sleep and an overtired existence.
Lastly, a final film tackled something even bigger, our complacency with Junk Sleep and the culture that allows it to thrive. We’re connected to everything and everyone, all the time. We live in a world setup for us to stay up. In this film, a sleepless, surreal purgatory is used to examine the underbelly of an ‘always on’ culture and pass commentary on bad bedtime behaviors like binge-watching, looming work deadlines and social media stimulation that fuel our Junk Sleep ways.
More than a series of films, this was a reminder to Americans who make their sleep less of a priority, that a better sleep can actually mean a better you. And only the sleep experts at Mattress Firm can help you fight to prioritize proper sleep - beginning with the bed, tools and solutions to soothe your sleep health woes.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Droga5 / New York
Client / Brand
Mattress Firm
Chief Marketing Officer
Mickey Mericle
Composer
Adam Weiss
Producer
Abraham Nowels
Adam Vevang
Agatha Lee
Social Media Manager
Justin Ramsay
Chief Executive Officer
John Eck
Senior Designer
Andrew Diemer
account director
Nivie Roberts
assistant editor
Erin Offenhauser
Tara O'Sullivan
Chief Knowledge Officer
Andy Littlewood
LINE PRODUCER
Adrian Cabada Mora
Senior Director, Brand and Product Marketing
Sofya Vannelli
Senior Director, Integrated Marketing
Marty Lubeck
Senior Integrated Marketing Specialist
Melissa Rivers
Sarah Vargas
Senior Manager, Creative Services
Rhea Davis
Senior Manager, Integrated Marketing
Christine Rieter
Senior Marketing Manager, Brand Strategy
Hannah Miller
Senior Vice President, Brand Strategy
Sam Bennett
Social Media Community Specialist
Abigail Murphy
Vice President, Brand and Product Strategy
Kelly Shannon
Vice President, Customer & Field Activations
Kat Siegling
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