The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online & Mobile
Annual ID
OS23_HW068M
About the Work
More than 10 million people worldwide suffer from Parkinson's disease. But what few people know: Parkinson's does not only affect old people. From the age of 40, just about anyone can develop the disease.
We were tasked to support these people with an attention-grabbing and at the same time cost-efficient digital idea.
The most common Parkinson's syndrome is an uncontrollable tremor.
As a result, even the simplest hand movements become a challenge. Writing. Reading. Eating. Drinking. But also the use of smart devices such as tablets or smartphones.
The latter in particular makes it difficult for patients to take advantage of the digital age. This is because the tremor makes it significantly more difficult to operate and read on the smart device.
With the free browser app Staybl, which automatically compensates for any tremor, we are therefore making it easier for everyone with tremor to access the digital world.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Havas Germany
Havas New York
Art Director
Maximilian Eder
Timo Cremer
Chief Creative Officer
Eric Schoeffler
Dan Lucey
Creative Director
Michael Schoepf
Walter Ziegler
Creative Technologist
Arnaud Atchimon
Corbin Ordel
Kurt Lorey
Lan Zhang
Executive Creative Director
Nicolas Becker
Bharat Kumar
Marcelo Ramirez
Agency Producer
Judith Domogalla
Project Manager
Anna Schedl
Senior Art Director
Sascha Holzhammerx
Senior Copywriter
Alexander Catapano
Art Director Digital
Antonia Kuwertz
Associate VP Havas Formula
Alison Bruder
Award Manager
Jennifer Gauselmann
Valentine Roche
CD, Copy
Jonny Leahan
CD, Experience Design
Joe McHeffey
Chief of Social Impact & PR
Lindsay Stein
Creative Designer
Julia Buerckel
Creative Director Digital
Guido Eichhoff
Director Havas Formula
Jared Kreiner
DoP
Dennis Krahwinkel
Volker Schmidt
Executive VP Havas Formula
Alexis Anderson
General Counsel
Nancy Wynne
Group Technology Director
Danny Wang
Head of Communications North America
Bria Bryant
Head of Corporate Communications
Marie Euler
Head of Digital & Technology
Martin Steinorth
Head of Experience Design
Kathrin Hoffmann
Head of UX
Jan Peisert
Junior Motion Graphic Designer
Lorena Wolf
Legal Counsel & Data Protection Officer
Arne Michels
Office Manager
Jennifer Bayer
President Havas Formula
Tara Reid
Senior Art Director Digital
Albert Memet
Senior Experience Designer
Angus Lo
Senior Visual Designer
Janice Chen
Sr. Director, Content Strategy
Kate Hofstra
Sr. QA Analyst
Michael Odibo
Syncronizer
Felix Auer
UX designer
Emanuel Klimschak
Jose Lozano
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