The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Health & Wellness

Pets of War

Agency Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok

Client Four Paws


Craft / Art Direction

Annual ID


About the Work

Situation / Problem
An estimated 1.2 million dogs have been orphaned in Ukraine due to the ongoing war conflict. These dogs need shelter, food and medical attention. People all over the world want to lend a hand, but they don’t

Our mission: Our goal was to turn empathy into action — to give people the means to support orphaned dogs in Ukraine, from anywhere around the world.

Our Idea/Solution:
By developing a core visual that illustrates a helping hand extended to a dog in Ukraine, we telegraphed the idea that anyone can help pets orphaned by war from anywhere.
We partnered with 4Paw’s to feature the visual in an international campaign aimed at gathering donations to send veterinarians, food, water, and medical supplies to shelters in Ukraine.

Results (withing 24 hours of launch)
● Over 2 million impressions
● 10,000+ engagements
● 2000% increase in donations
● 0$ media spend
● 300+ tons of pet food delivered
● helping more than 50,000 pets

2023 Awards

Total Points: 3




Ogilvy Health NA / New York

Production Company

Illusion CGI Studio / Bangkok

Chief Creative Officer

Adam Hessel

Executive Creative Director

Erik Vervroegen


Sopa Images

Type Designer

Alec Vianu

Associate Creative Director

Eduardo Basque
Rafael Campeao

Agency Print Producer

Charlotte Kobberger

Chief strategy Officer

Liz Kane

Global Chief Creative Office

Liz Taylor

Global Chief Executive Officer

Kim Johnson

Illustration Company

Illusion CGI Studio / Bangkok

VP, Planner

Carlos Dorenbaum


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