The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Interactive & Mobile Craft


Agency American Society for Deaf Children + Hello Monday/DEPT

Client American Society for Deaf Children


Use of Technology

Annual ID


About the Work

Every year 2 - 3 out of every 1,000 children born in the US are deaf or hard-of-hearing. 90% of these children are born to hearing parents, and in many cases, their child is the first deaf person these parents have ever encountered. Without being introduced to sign language at an early stage, a deaf child may miss out on learning language. This can lead to language delay or deprivation, which has long-term negative impacts on a child’s life. That is why it is important that parents of deaf children have the opportunity to learn American Sign Language (ASL), the primary language of the Deaf community, as soon as possible. To address language deprivation and bridge the communication barrier between the deaf and the hearing we partnered with the American Society for Deaf Children to design and create, a browser-based app that uses a webcam and machine learning to analyze your hand shapes helping you learn to sign the ASL alphabet. Through AR we overlay the AI / ML data and match that with the Fingerspelling detection to see if there is a match, thereby creating a unique and extremely innovative way of teaching Fingerspelling. You are given a series of words and the computer shows you a 3D model of how your hand should be positioned for each letter. When you sign the word, the camera tracks your movements, giving you feedback so you can make corrections as needed, helping you quickly develop your fingerspelling skills and move to the next level. Fingerspelling is an essential part of ASL, often used for proper nouns or to sign a word you don’t know the sign for. So far over 250.000 correct hand-signs have been made and we have helped bridge the gap between the hearing and the deaf.

2023 Awards

Total Points: 21



Hello Monday/DEPT

Client / Brand

American Society for Deaf Children

Creative Director

Anders Soenderby Jessen

Product Director

Anders Mikkelsen

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