The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
To accentuate the wonders of Coach’s Tom Wesselmann-inspired collection, we brought the legendary artist’s work to life through an immersive WebGL platform that explores his story. Users can dive into three themes that are pillars of Wesselmann’s work and principles of pleasure in life—love, wonder and play. Decorated with flat layers that blend seamlessly with 3D objects and spaces, the platform elegantly shows off the pop art icon's playful use of depth, colour and 20th century iconography. ‘The Pleasure Pursuit’ guides aesthetes and Coach enthusiasts alike into Wesselmann’s mesmerising world—highlighting a collection that truly satiates the senses.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Media.Monks / Amsterdam
Media.Monks / New York
Creative
Jelske Driessen
Shona Speres
Design Director
Esmee Lechner
Account Lead
Laura White
Frontend Developer
René Drieënhuizen
Integrated Producer
Amy Marcus
Motion Director
Joris van Raaij
Project director
Dennis de Rooij
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