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Category
Audio Craft / Music
Annual ID
OS23_IC018B
About the Work
There’s a song bringing the Christmas mood for more than 100 years, and known the world over. It’s Carol of the Bells, But what you may not know is that this song came from Ukraine. The famous “Carol of the Bells” is in fact based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914.
Christmas 2022 was a very different one for Ukrainian children. War changed everything. To help Ukrainian children we turned that famous Xmas carol into a donation platform.
We transformed Carol of the Bells into Carol for Charity. We changed the lyrics to a relevant to wartime. And asked people to shazam it.
Why should I run
Dreams never gone
Give us a hope
Shazam this song
This is a time
For all the world
Help them somehow
Shazam this song
Whenever they are and listen to the song, people can shazam it, and immediately donate to children in just a couple of clicks.
That’s how a world-famous Ukrainian carol supported Ukrainian children in the darkest times ever.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Saatchi & Saatchi Ukraine / Kiyv
Art Director
Julia Romanova
Copywriter
Anton Cherevashko
Chief Creative Officer
Jorg Riommi
Creative Director
Sergiy Biloshytskiy
Designer
Kateryna Krashtapuk
Motion Designer
Kostya Baranovskiy
Igor Strogov
Global Chief Creative Officer
Kate Stanners
Account Manager
Alina Melnychuk
Anna Romanova
Backstage director
Kate Paida
Cameraman
Denis Urusov
Cameraman & Colorist
Vova Klimyk
Chief Creative Director
Kosta Schneider
Communications Director
Karen Lim
New Business Director
Dmytro Grushevsky
PR manager
Yulia Meduna
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