The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
UX / UI / Interface Design
Annual ID
OS23_IC027M
About the Work
Over 8 million Canadians are unpaid family caregivers working around the clock, above and beyond their regular day jobs. To raise awareness for their unseen sacrifice, we created 24 Hours of Care, the first 24-hour long interactive film, giving Canadians an unfiltered look into the lives of 10 real caregivers. Viewers are brought into their homes to be first-hand witnesses of all caregivers do - happy moments, hard moments, and everything in between, to show how their caring never stops.
Campaign
24 Hours of Care Website
https://www.24hoursofcare.ca/
24 Hours of Care - Case Link
https://heylookatourwork.com/24h...
2023 Awards
Total Points: 3
Merit
Credits
Agency
McCann Canada / Toronto
Digital Agency
Performance Art / Toronto
Production Company
Skin & Bones / Toronto
Music / Sound Production Company
TA2 Sound + Music / Toronto
Art Director
Tomas Soares
Chief Creative Officer
Josh Stein
Ian Mackenzie
Chief Technology Officer
Deepak Narisety
Creative Director
Mike Shuman
Ben Playford
Director
Jennifer Roberts
Director of Photography
Stuart Cameron
Group Creative Director
Jess Wills
Account Executive
Keerat Kohli
Assistant Camera
Nick Pertrie
Patrick Holmes
Developer
Anthony Pilger
Senior Art Director
Kyle Shields
Senior Copywriter
Aaron Peever
Senior Integrated Producer
Michelle McAdams
Strategy Director
Liam Brown
24 Hour Editor
Mariam Famy
assistant editor
Emma Todd
Assistant Editors
April Etmanski
Broadcast Editor
Robin Haman
CASTING
Groundglass Casting / Toronto
Chief strategy Officer
Aj Jones
Colourist
Rita Ushakova
Digital Media Manager
Brian Offredi
Editorial
Smile & Wave / Toronto
Group Account Director
Sarah Lostracco
Group Director, Product Developer
Arnaud Icard
LINE PRODUCER
Maegan McGregor
Manager, Analytics
Serena Teong
Production, Executive Producer
Joan Bell
Liane Thomas
Program Director
Amanda Horsford
Quality Assurance Lead
Natalia Zadorozhna
Senior Analyst
Abdul Dau
Senior Developer
Cody Schreiber
SENIOR PRODUCER
Laurie Filgiano
Senior Visual Designer
Thiago Santarem
Vice President, Analytics
Razi Shafiq
VP Executive Producer
Jacqueline Bellmore
VP, Creative Director
Gail Pak
VP, Director of Business Leadership
Patrick O'Donovan
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