The One Show
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About the Work
KUBOTA FUTURE CUBE is a web content with the theme “Kubota's Vision of Future Earth and Technologies.”
Kubota is a company with a forward-minded vision for the future of Earth and all life on it, committed to solving various issues through its diverse businesses such as the agricultural and environmental fields.
This project aims to make Kubota’s vision and initiatives for the future known to more people, so they can deeply empathize with them and become supporters.
With this goal, we created “a Beautiful Future Earth.”
Created with full CGs, this beautiful future Earth is the stage for introducing Kubota's vision and initiatives for the future globally.
The website currently includes three contents, “The Future of Agriculture – Fully Automated Electric Tractor,” “The Future of Air – Large-Space Air Purification Technology,” and “The Future of Resources – Surface Melting Furnace,” with more contents with the Earth as the stage to come.
Over 50 clips of full CGs based on conceptual art were created to convey Kubota's technologies, global scale, passion, and attitude to the viewers. The illustrations are placed inside a 2.5D three-dimensional cube designed with WebGL to boost the immersive experience. These CG videos and illustrations, accompanied by music and text, are incorporated into optimal information architecture, design, and interaction, delivering an unprecedented user experience.
These CG videos of the beautiful future Earth were also utilized to create advertising movies released as digital ads in Japan and globally.
Since its release, KUBOTA FUTURE CUBE has been exceptionally well received worldwide, helping Kubota gain deeper empathy for its vision and initiatives for the future and boosting its branding. It has also begun to show positive results in terms of business, such as human resource recruitment and attracting investment.
2023 Awards
Total Points: 3
Merit
Credits
Agency
DENTSU INC. / Osaka
Production Company
mount inc. / Tokyo
JITTO INC. / Tokyo
Folio / London
Art Director
Masahiro Yonemichi
Copywriter
Takahito Aono
Creative Director
Daisuke Aoki
Designer
Andreas Bryant Wutuh
Executive Creative Director
Shingo Nishida
Illustrator
James Gilleard
Producer
Ko Yoshida
Account Executive
Hiroshi Tatewaki
Yohei Yamasaki
Takahiro Takahashi
Naonori Yoshida
Developer
Nana Terada
Project Manager
Tsubasa Makino
Technical Director
Kenji Okabe
CG Designer
Koudai Takiguchi
Qishu Zhu
Kazuyuki Sakamoto
Hina Ishikawa
Tomomi Yoshida
CG Director
Takeshi Yoong
CG Producer
Tokihiko Tsukamoto
CG Project Manager
Natsumi Maki
Design Assistant
Reina Yamachi
Marin Yamasaki
MUSIC COMPOSER
Satoshi Murai
Project director
Takuro Yamawaki
Translator
Jeff Shigematsu
Web Director
Jeong-ho Im
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