Launching the super-capable Apple Watch Ultra, the first ever Apple Watch crafted for adventurers and athletes required an equally epic approach. It represents a powerful union of breakthrough technology and incredible utility for the most discerning sports enthusiasts. The site integrates breathtaking black and white photos and videos to show the rugged locales where Apple Watch Ultra truly thrives, using subtle animation to pull the viewer into the story. An illustrated schematic of the hardware and interactive modals create moments of discovery while celebrating the innovations packed into Apple Watch Ultra.