The One Show
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Category
Use of Technology
Annual ID
OS23_IC039M
About the Work
Music is a powerful force that has the ability to transform, entertain, and inspire. But while the hearing can make music portable via headphones for the last 44 years, the deaf community have not had the same luxury. Music has not been for everyone yet!
5% of the world’s population(1 in every 20 people) who have disabling hearing loss can’t hear music, they can feel it. In fact, many deaf people today enjoy experiencing music with their other senses, e.g. feeling speaker vibrations through their hands, feet and bodies.
To address this issue, Anghami – one of the world's leading music streaming platforms with 80 million monthly active users, presents Sole Music.
Sole Music is headphones for your feet. It’s the first haptic in sole with integrated technology that fits inside any shoe and empowers the deaf community to experience music anywhere. Designed to fit into any shoe, Sole Music wirelessly pairs to your mobile via Bluetooth and connects to your favorite music streaming platform. A built-in transducer transforms the music sound waves into tactile polyphonic vibration, allowing the deaf to feel every note of the music through the soles of their feet, wherever they are.
This represents a fundamental sea change to deaf community’s relationship with music – technology that empowers them to have the kind of personal, casual relationship that the hearing community has been enjoying decades
Sole music offers an entirely new way of experiencing music, and the vibration technology provides an immersive experience that reflects the sound wave patterns of each music genre, be it Dance, Classical, Jazz, or Rock. The response to this innovation has been overwhelming, with many people in the deaf community describing it as a game-changer.
Sole Music is intended to democratize music and empower the hearing impaired to have the same casual relationship with music that hearing enabled people take for granted.
2023 Awards
Total Points: 3
Merit
Credits
Agency
‿ and us / Dubai
Design Firm
No One / Dubai
Digital Agency
Jack The Maker / Lisbon
Production Company
BlackBox / Dubai
Post Production Company
Zanad / Cairo
Chief Creative Officer
Fadi Yaish
Executive Creative Director
Diogo Borges
Jamie Kennaway
Steve De Lange
Producer
Nadim Khoury
Associate Creative Director
Mohamed El Nagdy
Senior Designer
Mohamed Abou Khatwa
Brand Director
Lama Halimeh
Head of commercial
Ramy Al-Kadhi
Head Of Production
Serra Chehade
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