The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Integrated Campaign
Annual ID
OS23_IG001G
About the Work
Squarespace is a website that makes websites. This realization sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new.
In addition to a 30 second ad that ran on the Super Bowl, with a longer 90 second cut available online, we also built out the mythology of the “website that makes websites” through social media, wild postings, a behind-the-scenes film featuring multiple Adam Drivers joking around on set, a limited edition website template, and an immersive website where Adam Driver’s disembodied head helps you choose a your very own Squarespace starting point.
In addition to a 30 second ad that ran on the Super Bowl, with a longer 90 second cut available online, we also built out the mythology of the “website that makes websites” through social media, wild postings, a behind-the-scenes film featuring multiple Adam Drivers joking around on set, a limited edition website template, and an immersive website where Adam Driver’s disembodied head helps you choose a your very own Squarespace starting point.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Internal / In-House Agency
Squarespace
Production Company
Smuggler / Los Angeles
Music / Sound Production Company
Q Department
Heard City
Post Production Company
Final Cut
Black Kite
Coffee & TV
Art Director
Alex Thompson
Copywriter
Pepe Hernandez
Creative Director
Mathieu Zarbatany
Designer
Wan Kang
Editor
Sarah Harvey
Motion Designer
Christina Lu
Videl Torres
Photographer
Spencer Blake
Design Director
Satu Pelkonen
Developer
Siman Li
Head of Production
Erica Kung
Senior Designer
Ryan Carrel
Zoonzin Lee
Business Affairs
Kiersten Bergstrom-Pavlik
Michelle Crane
CCO
David Lee
CEO, Copywriter
Anthony Casalena
Design Lead
Albert Chang
Production Designer
Alex Tutelian
SENIOR PRODUCER
Marisa Wasser
Sion Prys
Wes Falik
Senior Retoucher
Derek Kalisher
Sara Barr
Staff Photographer
Craig Reynolds
VP, Creative
Ben Hughes
Web Development
Active Theory
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