The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show - Interactive

Nike Run London 3G

Agency AKQA / London

Client Nike

Category

Wireless / Business to Consumer

Annual ID

06212N

2006 Awards

Total Points: 5

Merit

Credits

Writer

Nick Bailey

Content Strategist

Simon Jefferson

Programmer

Gareth Rowlands
Matthew Elwin
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