The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Art Direction
Annual ID
OS23_IG021B
About the Work
MOCA (the Museum of Chinese in Australia) is a new museum based in Sydney’s Chinatown, due to open in 2023. Its founders were galvanized into action after the hateful rhetoric around the coronavirus, and the effect it had on the Chinese Australian community – businesses closed, tourism declined, and Chinatown’s rich, cultural legacy was at risk. A legacy that dates back over 200 years.
We were briefed to create a brand for the museum that could help it gain traction, awareness and raise funding, while also strengthening the Chinese Australian community.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
R/GA Australia
Design Studio
PUSH Media Design Studio / Shanghai
Writer
Claire Rorke
Jessie Tu
Chief Creative Officer
Tiffany Rolfe
Executive Creative Director
Ben Miles
Illustrator
Chris Yee
Photographer
Daphne Nguyen
Design Director
Sam McGuinness
Design Director, Writer
Jane Duru
Experience Design Director
Cristina Douglas
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