The One Show

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2023 One Show - Integrated


Agency R/GA Australia

Client Museum of Chinese in Australia


Craft / Art Direction

Annual ID


About the Work

MOCA (the Museum of Chinese in Australia) is a new museum based in Sydney’s Chinatown, due to open in 2023. Its founders were galvanized into action after the hateful rhetoric around the coronavirus, and the effect it had on the Chinese Australian community – businesses closed, tourism declined, and Chinatown’s rich, cultural legacy was at risk. A legacy that dates back over 200 years. We were briefed to create a brand for the museum that could help it gain traction, awareness and raise funding, while also strengthening the Chinese Australian community.

2023 Awards

Total Points: 9



R/GA Australia

Design Studio

PUSH Media Design Studio / Shanghai

Chief Creative Officer

Tiffany Rolfe

Executive Creative Director

Ben Miles


Chris Yee


Daphne Nguyen

Design Director

Sam McGuinness

Design Director, Writer

Jane Duru

Experience Design Director

Cristina Douglas

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