The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Integrated

The Art Of Trending

Agency INGO / Hamburg + Ogilvy Germany

Client WAI Woods Art Institute


Craft / Use of Technology

Annual ID


About the Work

Germany is the country with the second highest number of museums with a total of 6,741. The WAI – Woods Art Institute – as cultural place with a strong focus on contemporary art, aimed to introduce itself to a wider audience and break free from the limited perception of being confined to an "artsy niche." Pablo Picasso once said that “The art that is not in the present will never be”. From prehistoric art to Picasso's Guernica to Banksy’s Street art, art has always reflected, in its unique way, the moment in which it was conceived. Today, thanks to the AI system DALL·E 2, it is possible to create art in no time. THE IDEA: Launching a real-time art exhibition in which artworks represented the most relevant world events. Through social listening, it was possible to identify the most prevalent keywords related to the most relevant current topics. All this data was used to generate prompts in a natural language that were directly fed into DALL·E 2, with the input of museum curators (art technique). Instantly, unique artworks were generated and released in different media formats back into to the world. Crafting this way, the most contemporary exhibition to date. WHERE AND WHEN? The 39 real-time art pieces were exhibited from September 19th to October 14th, 2022, in the Woods Art Institute’s galleries. They were also shown in WAI’s social channels (Instagram, Twitter and TikTok) as well as over 700 digital billboards across Germany. 

2023 Awards

Total Points: 9



INGO / Hamburg
Ogilvy Germany


Caro Uhde
Katrin Parameswaran
Rik Reinking

Client / Brand

WAI Woods Art Institute / Wentorf

Music / Sound Production Company

HOOKED Music GmbH / Hamburg

Media Distribution Company

Stroer / Infoscreen / Frankfurt

Chief Creative Officer

Tobias Ahrens

Creative Director

Tomás O’Gorman

Motion Designer

Enikoe Kuemmel

Creative Chairman

Dr. Stephan Vogel

Global Chief Creative Officer

Liz Taylor

Senior Art Director

Nicolás López Bravo

Senior Copywriter

Fernando Montero


Ann Vass

Account management

Jorinde Gessner
Lea Ugrinovich

Agency In-House Production

Hogarth Worldwide GmbH

Art buyer

Simone Kliesch

Chief Creative Technologist

Timor Kardum

Chief Executive Officer & Chief Creative Officer

Bjoern Bremer

Composition & Sound Design

Camilo Remolina
Jan Finck Barboza
Robin Ueberschuss

Director Creative Services

Alex Pfaff

Editor / Animation

Fati Bilal

Junior Art Director

Andrea López-Boado

Managing director

Dr. Ingo Kiedaisch


Kristina Koch-Schapperer
Tom Wacker


Gerhard Vetter

Technical Partner / Production

MAGIG Design + Technologies / Frankfurt

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