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Resilience Road
Agency Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Category
Integrated Campaign
Annual ID
OS23_IG024M
About the Work
As one of Australia's leading insurance companies, Suncorp knows only too well about the devastating effects of climate change. In 2020 alone, 134,000 Australian homes were damaged by extreme weather. And as our climate continues to change, current building codes will continue to fail. In 2021, Suncorp created 'One House To Save Many', which was a project to design and scientifically test a house that could withstand bushfires, floods and cyclones. In this follow up campaign, we applied the learnings to a real community.
In the ‘Resilience Rd’ project, we took one of Australia's most vulnerable streets and made it one of the strongest. Experts analysed five neighbouring homes on a disaster-prone street in the Central Queensland town of Rockhampton, and applied the scientific learnings and techniques from 'One House' to make each home more resilient to bushfires, floods and cyclones.
We created TV, OOH, social, and a 6-minute film that documented the project, featuring the mayor of Rockhampton, the SES, builders, the families themselves, and other experts. We also drove people to a digital hub that featured a content series that taught Australians how to build resilience into their own homes.
Suncorp targeted renovation obsessed Australians through partnerships with ‘The Block’, ‘Real Estate Australia’ and ‘Grand Designs’ to encourage Australians to ‘Make Resilience Their Next Renovation’.
Resilience Rd has greatly impacted both the business and culture. But more importantly;
As a result of Suncorp’s work in this space, the Insurance Council of Australia has since launched Project Resilience, which aims to embed resilience into the National Construction Code by 2025.
The campaign was designed to teach all Australians the value of resilience and how to make their homes stronger in the face of increasing extreme weather. And to continue to position Suncorp as an industry leader in resilience.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett Australia / Sydney
Client / Brand
Suncorp Insurance / Sydney
Production Company
Revolver / Sydney
Media Distribution Company
OMD / Sydney
Copywriter
Ben Pearce
Danielle White
Chief Creative Officer
Jason Williams
Creative Director
Marijke Spain
Executive Creative Director
Andy Fergusson
Executive Producer
Jasmin Helliar
Pip Smart
Photographer
Trent Mitchell
Producer
Nara Lea
Ronald Regis
Ross Colebatch
Retoucher
Jon Cucinotta
3D Animation
Camara Robertson
Business Manager
Armani Naish
CEO
Emma Montgomery
Chief Client Partner
Amanda Wheeler
Chief Strategy Director
Catherine King
Client Director, Digital
Afshin Saffari
Connections Strategy Director
Alexandra Nel
Content Manager
Nick Savvas
Digital artist
Janifer Wong
Digital Interface Developer
Keong Seet
EGM Brand & Marketing
Mim Haysom
Group business Director
Alexander Ashby
Head of Mass Brands & Sponsorships
Rapthi Thanapalasingam
Head Of Production
Adrian Jung
Head of strategy
Graham Alvarez
Lead Integrated Producer
Justine Dooner
Manager, Marketing Suncorp Insurance
Travis Hughes
Manager, Suncorp Group Content & Personalisation
Ashika Naran
Marketing Lead, Suncorp Insurance
Jade Thomas
Yvette Braybrook
Marketing Specialist, Suncorp Insurance
Breana Webster
MD/Executive Producer
Michael Ritchie
Multimedia Studio Manager
Dan Crozier
Narration
Megan Smart
Senior Business Director
Shae Jones
Senior Finished Artist
Julie Gunner
SENIOR PRODUCER
Alex Kember
Senior Strategy Director
Abigail Dubin-Rhodin
Social & Content Lead
Irnin Khan
Suncorp Content Lead
Shanna Zemek
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